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Title
Effect of colour of drugs: systematic review of perceived effect of drugs and of their effectiveness.
Authors
de Craen, A J; Roos, P J; de Vries, A L; Kleijnen, J
Abstract
To assess the impact of the colour of a drug's formulation on its perceived effect and its effectiveness and to examine whether antidepressant drugs available in the Netherlands are different in colour from hypnotic, sedative, and anxiolytic drugs.
Publication
BMJ (Clinical research ed.), 1996, Vol 313, Issue 7072, p1624