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Title
Television food advertising directed towards Bulgarian children.
Authors
Galcheva, S V; Iotova, V M; Stratev, V K
Abstract
Childhood obesity is a serious health problem worldwide with a prevalence rising to epidemic proportions. Television viewing is suspected as an important contributor and along with food advertisements significantly influence children's unhealthy dietary habits, purchase requests and adiposity.
Publication
Archives of disease in childhood, 2008, Vol 93, Issue 10, p857