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Title
Initiation and continuation of breastfeeding: theory of planned behaviour.
Authors
Swanson, Vivien; Power, Kevin G
Abstract
This paper reports a study investigating new mothers' subjective norms in relation to both breast- and bottle-feeding. The influence of norms on women's infant feeding decisions and the relative influence of social referents at varying degrees of social distance were assessed.
Publication
Journal of advanced nursing, 2005, Vol 50, Issue 3, p272