Your institution may have access to this item. Find your institution then sign in to continue.
Title
Comparing the effects of entertainment media and tobacco marketing on youth smoking in Germany.
Authors
Sargent, James D; Hanewinkel, Reiner
Abstract
To examine differential effects of smoking in films and tobacco advertising on adolescent smoking. We hypothesize that movie smoking will have greater effects on smoking initiation, whereas tobacco advertising receptivity will primarily affect experimentation.