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Title
The impact of cigarette package design on perceptions of risk.
Authors
Hammond, David; Parkinson, Carla
Abstract
More than 40 countries have laws prohibiting misleading information from tobacco packages, including the words 'light', 'mild' and 'low-tar'. Little is known about the extent to which other words and package designs prove misleading to consumers.
Publication
Journal of public health (Oxford, England), 2009, Vol 31, Issue 3, p345