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Title
Recruiting older adults into a physical activity promotion program: Active Living Every Day offered in a naturally occurring retirement community.
Authors
Hildebrand, Mary; Neufeld, Peggy
Abstract
This article explores recruitment strategies based on the transtheoretical model (TTM) with older adults living in a naturally occurring retirement community (NORC) to encourage enrollment in a physical activity promotion program, Active Living Every Day (ALED). Reasons for participation or nonparticipation are identified.