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Title
Promoting tobacco through the international language of dance music: British American Tobacco and the Ministry of Sound.
Authors
Stanton, Caitlin R; Chu, Alexandria; Collin, Jeff; Glantz, Stanton A
Abstract
Tobacco companies target young adults through marketing strategies that use bars and nightclubs to promote smoking. As restrictions increasingly limit promotions, music marketing has become an important vehicle for tobacco companies to shape brand image, generate brand recognition and promote tobacco.
Publication
European journal of public health, 2011, Vol 21, Issue 1, p21