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- Title
The marketing of dietary supplements in North America: the emperor is (almost) naked.
- Authors
Temple, Norman J
- Abstract
Many different dietary supplements are being sold in North America. The quality of the evidence supporting their efficacy covers a wide spectrum: Some are based on solid science (such as vitamin D and fish oil), whereas with most supplements there is little or no supporting evidence. Types of supplements commonly sold include exotic fruit juices (such as goji juice) and single herbs or mixture of herbs. Common claims made in support of particular supplements are that they are rich in antioxidants, induce detoxification, stimulate the immune system, and cause weight loss. Supplements are commonly sold through health food stores and by multilevel marketing. Sales may be promoted using bulk mail ("junk mail"), spam e-mails, and Web sites. A large part of marketing is based on claims that are blatantly dishonest.
- Publication
Journal of alternative and complementary medicine (New York, N.Y.), 2010, Vol 16, Issue 7, p803
- ISSN
1557-7708
- Publication type
Journal Article
- DOI
10.1089/acm.2009.0176