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- Title
Communication strategies to improve HIV treatment adherence.
- Authors
Rochon, Donna; Ross, Michael W; Looney, Carol; Nepal, Vishnu P; Price, Andrea J; Giordano, Thomas P
- Abstract
Although antiretroviral therapy has increased the survival of HIV-positive patients, traditional approaches to improving medication adherence have failed consistently. Acknowledging the role of communication in health behavior, we conducted a qualitative study to learn about patients' HIV treatment adherence experiences and to identify which communication strategies might influence adherence. Findings indicate that five constructs--cultural beliefs/language, stigma, cues to action, self-efficacy, and mood state--are potentially modifiable by improved communication. Results will be used to create a direct marketing campaign targeted to HIV-infected patients.
- Publication
Health communication, 2011, Vol 26, Issue 5, p461
- ISSN
1532-7027
- Publication type
Journal Article
- DOI
10.1080/10410236.2011.554168