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- Title
Tailored communications for smoking cessation: past successes and future directions.
- Authors
Velicer, Wayne F; Prochaska, James O; Redding, Colleen A
- Abstract
Tailored communications are one of the most promising approaches to smoking cessation interventions for entire populations. Assessments based on the Transtheoretical Model are processed by computer-based expert systems that generate feedback reports tailored to each individual to accelerate their progress through the stages of change for smoking cessation. Seven studies are reviewed that range from a more traditional clinical trial to trials on entire populations of smokers to population trials designed to change multiple behaviours, including smoking. A series of three tailored communications was found to produce long-term point prevalence abstinence rates within the narrow range of 22-26% abstinence. This same range of abstinence was found even when two or three other behaviours (e.g. diet and sun protection) were treated in the population. These results point to a future in which health behaviour risk interventions will be assessed not solely by their efficacy but by their population impact.
- Publication
Drug and alcohol review, 2006, Vol 25, Issue 1, p49
- ISSN
0959-5236
- Publication type
Journal Article
- DOI
10.1080/09595230500459511