We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe effectiveness of unanticipated persuasive communications.AuthorsALLYN, J; FESTINGER, LPublicationJournal of abnormal and social psychology, 1961, Vol 62, p35ISSN0096-851XPublication typeJournal ArticleDOI10.1037/h0048493