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- Title
The effects of chronic achievement motivation and achievement primes on the activation of achievement and fun goals.
- Authors
Hart, William; Albarracín, Dolores
- Abstract
This research examined the hypothesis that situational achievement cues can elicit achievement or fun goals depending on chronic differences in achievement motivation. In 4 studies, chronic differences in achievement motivation were measured, and achievement-denoting words were used to influence behavior. The effects of these variables were assessed on self-report inventories, task performance, task resumption following an interruption, and the pursuit of means relevant to achieving or having fun. Findings indicated that achievement priming (vs. control priming) activated a goal to achieve and inhibited a goal to have fun in individuals with chronically high-achievement motivation but activated a goal to have fun and inhibited a goal to achieve in individuals with chronically low-achievement motivation.
- Publication
Journal of personality and social psychology, 2009, Vol 97, Issue 6, p1129
- ISSN
1939-1315
- Publication type
Journal Article
- DOI
10.1037/a0017146