We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Heuristics made easy: an effort-reduction framework.
- Authors
Shah, Anuj K; Oppenheimer, Daniel M
- Abstract
In this article, the authors propose a new framework for understanding and studying heuristics. The authors posit that heuristics primarily serve the purpose of reducing the effort associated with a task. As such, the authors propose that heuristics can be classified according to a small set of effort-reduction principles. The authors use this framework to build upon current models of heuristics, examine existing heuristics in terms of effort-reduction, and outline how current research methods can be used to extend this effort-reduction framework. This framework reduces the redundancy in the field and helps to explicate the domain-general principles underlying heuristics.
- Publication
Psychological bulletin, 2008, Vol 134, Issue 2, p207
- ISSN
0033-2909
- Publication type
Journal Article
- DOI
10.1037/0033-2909.134.2.207