We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHeuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.AuthorsChaiken, Shelly; Maheswaran, DurairajPublicationJournal of Personality and Social Psychology, 1994, Vol 66, Issue 3, p460ISSN0022-3514DOI10.1037/0022-3514.66.3.460