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- Title
Behavioral frequency moderates the effects of message framing on HPV vaccine acceptability.
- Authors
Gerend, Mary A; Shepherd, Janet E; Monday, Kara A
- Abstract
Research suggests that gain-framed messages are generally more effective than loss-framed messages at promoting preventive health behaviors. Virtually all previous studies, however, have examined prevention behaviors that require regular and repeated action to be effective. Little is known about the utility of message framing for promoting low-frequency prevention behaviors such as vaccination. Moreover, few studies have identified mediators of framing effects.
- Publication
Annals of behavioral medicine : a publication of the Society of Behavioral Medicine, 2008, Vol 35, Issue 2, p221
- ISSN
1532-4796
- Publication type
Journal Article
- DOI
10.1007/s12160-008-9024-0