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- Title
Quantifying Perceived Differences in Type Styles: An Exploratory Study.
- Authors
Tantillo, John; Di Lorenzo-Aiss, Janet; Mathisen, Richard E.
- Abstract
This article reports on the results of an experiment to determine whether type style is a significant influence on readers' affective response to print. A repeated-measures, full-factorial design employing 250 subjects revealed that readers respond differently to both serif and sans serif general print types and to specific types within these major classifications. © 1995 John Wiley & Sons, Inc.
- Publication
Psychology & Marketing, 1995, Vol 12, Issue 5, p447
- ISSN
0742-6046
- Publication type
Academic Journal
- DOI
10.1002/mar.4220120508