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- Title
Marketing to increase participation in a Web-based continuing medical education cultural competence curriculum.
- Authors
Estrada, Carlos A; Krishnamoorthy, Periyakaruppan; Smith, Ann; Staton, Lisa; Korf, Michele J; Allison, Jeroan J; Houston, Thomas K
- Abstract
CME providers may be interested in identifying effective marketing strategies to direct users to specific content. Online advertisements for recruiting participants into activities such as clinical trials, public health programs, and continuing medical education (CME) have been effective in some but not all studies. The purpose of this study was to compare the impact of 2 marketing strategies in the context of an online CME cultural competence curriculum (www.c-comp.org).
- Publication
The Journal of continuing education in the health professions, 2011, Vol 31, Issue 1, p21
- ISSN
1554-558X
- Publication type
Journal Article
- DOI
10.1002/chp.20097