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- Title
Coca-Cola, caffeine, and mental deficiency: Harry Hollingworth and the Chattanooga trial of 1911.
- Authors
Benjamin, L T, Jr; Rogers, A M; Rosenbaum, A
- Abstract
Harry Hollingworth's 1911 investigation of the behavioral effects of caffeine is one of the earliest examples of psychological research contracted by a large corporation. The research was necessitated by a federal government suit against the Coca-Cola Company for marketing a beverage with a deleterious ingredient, namely, caffeine. Although Hollingworth's research played little role in the outcome of the Coca-Cola trials, it was important as a model of sophistication in experimental design. As such, it set a standard for psychopharmacological research. It also was particularly important in directing Hollingworth toward a life-long career in applied psychology.
- Publication
Journal of the history of the behavioral sciences, 1991, Vol 27, Issue 1, p42
- ISSN
0022-5061
- Publication type
Journal Article
- DOI
10.1002/1520-6696(199101)27:1<42::aid-jhbs2300270105>3.0.co;2-1