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Title
Trends in tobacco and alcohol brand placements in popular US movies, 1996 through 2009.
Authors
Bergamini, Elaina; Demidenko, Eugene; Sargent, James D
Abstract
Tobacco and alcohol use in movies could be influenced by product placement agreements. Tobacco brand placement was limited by the Master Settlement Agreement (MSA) after 1998, while alcohol is subject to self-regulation only.