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- Title
Effect of exposure to small pharmaceutical promotional items on treatment preferences.
- Authors
Grande, David; Frosch, Dominick L; Perkins, Andrew W; Kahn, Barbara E
- Abstract
Policy discussions concerning pharmaceutical promotion often assume that small promotional items are unlikely to influence prescribing behavior. Our experiment measures whether exposure to these items results in more favorable attitudes toward marketed products and whether policies that restrict pharmaceutical marketing mitigate this effect.
- Publication
Archives of internal medicine, 2009, Vol 169, Issue 9, p887
- ISSN
1538-3679
- Publication type
Journal Article
- DOI
10.1001/archinternmed.2009.64