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- Title
The impact of a celebrity promotional campaign on the use of colon cancer screening: the Katie Couric effect.
- Authors
Cram, Peter; Fendrick, A Mark; Inadomi, John; Cowen, Mark E; Carpenter, Daniel; Vijan, Sandeep
- Abstract
Public participation in many preventive health programs is suboptimal. While various interventions to increase participation have been studied, the impact of a celebrity spokesperson on cancer screening has not been rigorously examined. The objective of this study was to assess the impact of Katie Couric's March 2000 Today Show colorectal cancer awareness campaign on colonoscopy rates.
- Publication
Archives of internal medicine, 2003, Vol 163, Issue 13, p1601
- ISSN
0003-9926
- Publication type
Journal Article
- DOI
10.1001/archinte.163.13.1601