Works matching DE "BRAND name products"
Results: 5000
Brand Valuation: A Model and Empirical Study of Organisational Implications.
- Published in:
- Accounting & Business Research, 1994, v. 24, n. 95, p. 241, doi. 10.1080/00014788.1994.9729482
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- Publication type:
- Article
Towards Some Principles for Intangible Asset Accounting.
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- Accounting & Business Research, 1990, v. 20, n. 79, p. 193, doi. 10.1080/00014788.1990.9728877
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- Publication type:
- Article
Make Cause-Related Marketing Messages about Your Customers, Not the Brand: How High-Integrity Brands Can Reduce Perceived Bragging about Charitable Donations.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 4, p. 501, doi. 10.2501/JAR-2024-028
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- Publication type:
- Article
How Is Influencer Follower Size Related to Brand Responses?: Explaining Influencer Follower Size Success through Cognitive, Affective, and Behavioral Responses.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 4, p. 451, doi. 10.2501/JAR-2024-024
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- Publication type:
- Article
Musical Manipulation of Visual Scenes In Video, Film, and TV Advertisements: A Large-Scale Investigation into The Implicit Effects of Sonic Branding.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 192, doi. 10.2501/JAR-2024-013
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- Publication type:
- Article
Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change: On Social Media, One Tip versus Many Is More Effective for Nongreen Consumers.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 213, doi. 10.2501/JAR-2024-001
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- Publication type:
- Article
Rebranding Belfast: Chromatopes of (Post-)Conflict.
- Published in:
- Signs & Society, 2016, v. 4, p. S138, doi. 10.1086/684688
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- Publication type:
- Article
Constructing and Disputing Brand National Identity in Marketing Discourse.
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- Signs & Society, 2016, v. 4, p. S51, doi. 10.1086/684534
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- Publication type:
- Article
Becky Lynch: 'the Man' behind the brand.
- Published in:
- 2024
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- Publication type:
- Proceeding
'Do you wanna come with me?': The role of the star image as brand for the commodification of cult in mainstream telefantasy.
- Published in:
- Celebrity Studies, 2021, v. 12, n. 1, p. 36, doi. 10.1080/19392397.2019.1607511
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- Publication type:
- Article
Investigation into the festival brand co-creation mechanism: extended application of the customer-based brand equity model.
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- Journal of Travel & Tourism Marketing, 2024, v. 41, n. 3, p. 377, doi. 10.1080/10548408.2024.2317738
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- Publication type:
- Article
Creating cool: The crafting, development, and management of cool brands.
- Published in:
- Journal of Global Fashion Marketing, 2025, v. 16, n. 2, p. 131, doi. 10.1080/20932685.2024.2431961
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- Publication type:
- Article
How do luxury fashion communities express negativity? A netnographic approach.
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- Journal of Global Fashion Marketing, 2025, v. 16, n. 2, p. 231, doi. 10.1080/20932685.2024.2420623
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- Publication type:
- Article
Social-relational capabilities: strategic transformation of brand resources to increase brand equity.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2024, v. 34, n. 1, p. 73, doi. 10.1080/09593969.2023.2207033
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- Publication type:
- Article
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes.
- Published in:
- Journal of Consumer Research, 2025, v. 51, n. 6, p. 1144, doi. 10.1093/jcr/ucae047
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- Publication type:
- Article
The influence mechanism of brand ritual on consumers’ self–brand connection.
- Published in:
- Tehran University Medical Journal, 2025, v. 53, n. 3, p. 1, doi. 10.2224/sbp.13936
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- Publication type:
- Article
A call for authentic narrative in branded entertainment: A measurement instrument.
- Published in:
- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 356
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- Publication type:
- Article
Thanks to Reviewer.
- Published in:
- Journal of the Royal College of Physicians of Edinburgh, 2025, v. 55, n. 1, p. 82, doi. 10.1177/14782715251316448
- Publication type:
- Article
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 294, doi. 10.1177/00222437241256900
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- Publication type:
- Article
The influence mechanism of brand ritual on consumers' self–brand connection.
- Published in:
- Social Behavior & Personality: an international journal, 2025, v. 53, n. 3, p. 1, doi. 10.2224/sbp.13936
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- Publication type:
- Article
Momo New York: Repositioning the Brand.
- Published in:
- Journal of Critical Incidents, 2024, v. 17, n. 1, p. 72
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- Publication type:
- Article
BUY MY EMOJI: AN ANALYSIS OF ADS IN TWITTER/X.
- Published in:
- Linguagem em (Dis)curso, 2024, v. 24, p. 1, doi. 10.1590/1982-4017-24-14
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- Publication type:
- Article
Moda, marcas y su dilución: el branding más allá de los escaparates y pasarelas.
- Published in:
- Cuadernos del Centro de Estudios de Diseño y Comunicación, 2025, v. 28, n. 257, p. 123
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- Publication type:
- Article
Analyzing Presupposition and Their Persuasive Effect in English Cigarette Advertisement Taglines in Indonesia.
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- IDEAS: Journal on English Language Teaching & Learning, Linguistics & Literature, 2024, v. 12, n. 2, p. 2273, doi. 10.2456/ideas.v12i2.5884
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- Publication type:
- Article
An Analysis of Verbal and Visual Signs Meaning Found in Azarine Sunscreen Advertisement.
- Published in:
- IDEAS: Journal on English Language Teaching & Learning, Linguistics & Literature, 2024, v. 12, n. 2, p. 1668, doi. 10.2456/ideas.v12i2.5791
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- Publication type:
- Article
基于SWOT-PEST模型的新疆葡萄酒品牌发展现状及对策分析.
- Published in:
- China Brewing, 2025, v. 44, n. 2, p. 294, doi. 10.11882/j.issn.0254-5071.2025.02.044
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- Publication type:
- Article
THE IMPACT OF DISTRIBUTION INTENSITY ON THE BRAND EQUITY PERCEPTIONS OF WEARABLE ACTIVITY TRACKER BRANDS.
- Published in:
- Polish Journal of Management Studies, 2024, v. 30, n. 1, p. 208, doi. 10.17512/pjms.2024.30.1.12
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- Publication type:
- Article
Between stereotyping and empowerment: Unwrapping social justice messaging in contemporary menstrual product advertising.
- Published in:
- Journal of Human Rights, 2025, v. 24, n. 1, p. 22, doi. 10.1080/14754835.2024.2439260
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- Publication type:
- Article
Immersive innovations for the communication of heritage, handcraft and sustainability.
- Published in:
- International Journal of Fashion Design, Technology & Education, 2025, v. 18, n. 1, p. 15, doi. 10.1080/17543266.2023.2277264
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- Publication type:
- Article
Environmental, social and governance principles in airports: Drivers, pushback and a way forward.
- Published in:
- Journal of Airport Management, 2025, v. 19, n. 2, p. 119, doi. 10.69554/grxw2637
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- Publication type:
- Article
Evaluating and Classifying Apple Brand Names: Criteria and Trends over a Century.
- Published in:
- Horticulturae, 2025, v. 11, n. 2, p. 127, doi. 10.3390/horticulturae11020127
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- Publication type:
- Article
Brand Loyalty neu gedacht.
- Published in:
- Marketing Review St. Gallen, 2025, n. 2, p. 6
- Publication type:
- Article
Chanel in the 1980s: The Brand's Resurgence Under Karl Lagerfeld.
- Published in:
- Costume: Journal of the Costume Society, 2025, v. 59, n. 1, p. 108, doi. 10.3366/cost.2025.0326
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- Publication type:
- Article
Abbott Nutrition.
- Published in:
- Practice Nursing, 2008, v. 19, n. 3, p. 152
- Publication type:
- Article
Strategic Management and Sustainability in Luxury Companies.
- Published in:
- Journal of Corporate Citizenship, 2013, n. 52, p. 36, doi. 10.9774/GLEAF.4700.2013.de.00006
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- Publication type:
- Article
The Appearance of Elegant Disruption.
- Published in:
- Journal of Corporate Citizenship, 2013, n. 52, p. 9, doi. 10.9774/GLEAF.4700.2013.de.00004
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- Publication type:
- Article
El manual del buen lobista.
- Published in:
- Revista de Economía Institucional, 2022, v. 24, n. 46, p. 299, doi. 10.18601/01245996.v24n46.14
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- Publication type:
- Article
An alternative efficient representation of demand-based competitive asymmetry.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2007, v. 28, n. 7, p. 755, doi. 10.1002/smj.601
- By:
- Publication type:
- Article
ENTRY THREATS AND PRICING IN THE GENERIC DRUG INDUSTRY.
- Published in:
- Review of Economics & Statistics, 2014, v. 96, n. 2, p. 214, doi. 10.1162/REST_a_00382
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- Publication type:
- Article
PHARMACEUTICAL PRICING IN A REGULATED MARKET.
- Published in:
- Review of Economics & Statistics, 2003, v. 85, n. 2, p. 298, doi. 10.1162/003465303765299828
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- Publication type:
- Article
BRAND CAPITAL AND INCUMBENT FIRMS' POSITIONS IN EVOLVING MARKETS.
- Published in:
- Review of Economics & Statistics, 1995, v. 77, n. 3, p. 522, doi. 10.2307/2109912
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- Publication type:
- Article
A SIMULTANEOUS EQUATIONS MODEL OF COFFEE BRAND PRICING AND ADVERTISING.
- Published in:
- Review of Economics & Statistics, 1992, v. 74, n. 1, p. 54, doi. 10.2307/2109542
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- Publication type:
- Article
Care Labeling: Challenges in Harmonization.
- Published in:
- AATCC Review, 2018, p. 22, doi. 10.14504/ar.18.6.1
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- Publication type:
- Article
"Green" Disperse Dyes.
- Published in:
- AATCC Review, 2009, v. 9, n. 9, p. 22
- Publication type:
- Article
Protecting the Brand.
- Published in:
- AATCC Review, 2009, v. 9, n. 6, p. 22
- By:
- Publication type:
- Article
Phat Fashions Label Adds Home Collection Line.
- Published in:
- AATCC Review, 2006, v. 6, n. 8, p. 16
- Publication type:
- Article
Ciba Introduces Branding Program for Textile Colors and Effects.
- Published in:
- AATCC Review, 2006, v. 6, n. 6, p. 7
- Publication type:
- Article
DyStar Acquires Color Solutions.
- Published in:
- AATCC Review, 2002, v. 2, n. 6, p. 4
- Publication type:
- Article
IMPROVING RETAIL SPECIFIED MANUFACTURING.
- Published in:
- AATCC Review, 2002, v. 2, n. 1, p. 11
- By:
- Publication type:
- Article
DO PHARMACISTS BUY BAYER? INFORMED SHOPPERS AND THE BRAND PREMIUM.
- Published in:
- Quarterly Journal of Economics, 2015, v. 130, n. 4, p. 1669, doi. 10.1093/qje/qjv024
- By:
- Publication type:
- Article