Factors that Determine the Purchase of Portable Electronic Devices.

Carlos Guidi, Antonio; Kassouf Pizzinatto, Nadia; Montebelo, Maria Imaculada

This study establishes whether the link to a specific sector of activity influences consumer purchasing behavior, and the factors that determine that lead them to purchase a portable electronic device. The ornamental stone industrialization sector was selected. A statistical descriptive study was carried out with a sample of 145 consumers involved in processing in the ornamental rock sector. Descriptive statistics, correlation and multiple linear regression analysis were applied for data analysis. The results demonstrate that consumers take into account interconnected factors, such as brand, design and utility, when purchasing a portable electronic device, and they look for a simultaneous application in their professional activities, with little emphasis on new features. Thus, it is concluded that consumers are interested in products with a proven multifunctional application. Future studies could analyze consumer behavior in other economic sectors, as well as proceed with an comparative analysis of the results achieved, which could contribute to improvements in organizational management for micro and small companies in different economic segments.

ELECTRONIC equipment; CONSUMER behavior; MULTIPLE regression analysis; ECONOMIC sectors; DESCRIPTIVE statistics

Revista de Negócios, 2020, Vol 25, Issue 2, p19

1980-4431

Academic Journal

10.7867/1980-4431.2020v25n2p19-33