Gender disparities in the media coverage of local electoral campaigns in Mexico.

RODELO, FRIDA V.

A full exercise of the right of women to participate in politics also implies fair and non-discriminatory news coverage of electoral campaigns. In order to determine if there were gender differences in the volume of coverage of the first campaigns in which the principle of gender parity was applied in Mexico, we analyzed data from the local campaigns of Jalisco. We found that men candidates obtained significantly higher percentages of stories and minutes than their females counterparts. The volume of coverage devoted to male candidates was higher especially when comparing candidates representing incumbent parties and candidates representing large parties.

MEXICO; GENDER differences in mass media; MASS media; POLITICAL campaigns; SEX discrimination; POLITICAL quotas; MEXICAN politics & government

Cuadernos.info, 2016, Issue 39, p87

0719-3661

Academic Journal

10.7764/cdi.39.965