Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation: A Comparison of Original Novel Fans and Non-Novel Readers. | EBSCOhost

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Title: Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation: A Comparison of Original Novel Fans and Non-Novel Readers.
Authors: Mai Kikumori; Ryuta Ishii
Publication: Quarterly Journal of Marketing, 2024, Vol 44, Issue 1, p6
ISSN: 0389-7265
Publication type: Academic Journal
DOI: 10.7222/marketing.2024.025