Works matching Influencer marketing
Results: 1754
INFLUENCER MARKETING AS A CONTEMPORARY TOOL IN BRAND PROMOTION.
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- Oeconomicus, 2021, n. 16, p. 49
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YENİ MEDYA, YENİ ETKİLEYENLER VE ETKİLEYENLİ PAZARLAMA: SEKTÖREL BİR BAKIŞ AÇISI.
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- Journal of Marmara University Social Sciences Institute / Öneri, 2022, v. 17, n. 57, p. 21, doi. 10.14783/maruoneri.943768
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MARKETING DE INFLUENCERS EN EL TURISMO: UNA REVISIÓN SISTEMÁTICA DE LITERATURA.
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- Revista de Comunicación de la SEECI, 2023, n. 56, p. 99, doi. 10.15198/seeci.2023.56.e809
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Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers.
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- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2019, v. 10, n. 2, p. 115, doi. 10.14198/MEDCOM2019.10.2.15
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Influencer-Marketing: Faktenlage und Insights aus der Mediaforschung.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 37
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Crisis Management Strategies in Influencer Marketing.
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- Jurnal Ekonomi Manajemen Sistem Informasi (JEMSI), 2024, v. 6, n. 1, p. 273, doi. 10.38035/jemsi.v6i1.2872
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INFLUENCE DECODED: CHALLENGES AND OPPORTUNITIES SHAPING THE FUTURE OF INFLUENCER MARKETING RESEARCH.
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- Market / Trziste, 2024, v. 36, n. 1, p. 99, doi. 10.22598/mt/2024.36.1.99
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AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018
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Who is Accountable for the Negative Effects of Influencer Marketing? Voices of the Influencer Ecosystem.
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- Icono 14, 2024, v. 22, n. 1, p. 1, doi. 10.7195/ri14.v22i1.2103
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Digital influencers: An exploratory study of influencer marketing campaign process on instagram.
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- Online Journal of Applied Knowledge Management, 2020, v. 8, n. 2, p. 31, doi. 10.36965/ojakm.2020.8(2)31-52
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"Word of mouth" or "Money talks"? Ein rechtlicher Blick auf die obergerichtliche Entscheidungspraxis zum Influencer- Marketing.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 47
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DİJİTALİ YENİDEN OKUMAK: SOSYAL ETKİ PAZARLAMASI VE INFLUENCERLER.
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- Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2021, n. 42, p. 30
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The trust factor: Influencer marketing trends in 2024.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/NEJV7266
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The trust factor: Influencer marketing trends in 2024.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/nejv7266
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Leveraging Livestreaming to Enrich Influencer Marketing.
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- California Management Review, 2025, v. 67, n. 2, p. 111, doi. 10.1177/00081256241300730
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The Influence of Influencer Marketing and Social Media Marketing on Purchase Decisions with Brand Awareness as an Intervening Variable for TikTok Shop in Generation Z.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 5678, doi. 10.38035/dijefa.v5i6
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Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers.
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- Current Issues in Tourism, 2024, v. 27, n. 8, p. 1332, doi. 10.1080/13683500.2023.2214354
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INFLUENCER MARKETING STRATEGY OF START-UP COMPANY AS THE PROVIDER OF FAST-MOVING CONSUMER GOODS (FMCG) PRODUCTS IN INDONESIA.
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- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 4, p. 569, doi. 10.15549/jeecar.v10i4.1365
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Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing.
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- Mathematics (2227-7390), 2024, v. 12, n. 7, p. 981, doi. 10.3390/math12070981
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Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty.
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- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2024, v. 13, n. 1, p. 404, doi. 10.15869/itobiad.1422438
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Influenseri kao segment digitalne marketinške komunikacije - stavovi generacije Y.
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- Marketing (0354-3471), 2020, v. 51, n. 2, p. 98, doi. 10.5937/markt2002098v
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Virtual influencers as an emerging marketing theory: A systematic literature review.
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- International Journal of Consumer Studies, 2023, v. 47, n. 6, p. 2479, doi. 10.1111/ijcs.12956
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What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research.
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- Frontiers in Psychology, 2019, v. 10, p. 1, doi. 10.3389/fpsyg.2019.02685
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The Influence of Influencer Marketing on the Consumers' Desire to Travel in the Post-Pandemic Era: The Mediation Effect of Influencer Fitness of Destination.
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- Sustainability (2071-1050), 2023, v. 15, n. 20, p. 14746, doi. 10.3390/su152014746
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Seizing Momentum on Climate Action: Nexus between Net-Zero Commitment Concern, Destination Competitiveness, Influencer Marketing, and Regenerative Tourism Intention.
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- Sustainability (2071-1050), 2023, v. 15, n. 6, p. 5213, doi. 10.3390/su15065213
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Cost-Effective Social Media Influencer Marketing.
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- INFORMS Journal on Computing, 2023, v. 35, n. 1, p. 138, doi. 10.1287/ijoc.2022.1246
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Influência do Marketing e-Word-of-Mouth versus Marketing de Influenciadores Digitais nas decisões de compra de turismo pelos Millennials.
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- Comunicação Pública, 2024, v. 19, n. 36, p. 1
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Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2711, doi. 10.1002/mar.22079
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Impact of Digital Marketing, Influencer, Live Features, and Reviews Shopee Purchase with Brand Image.
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- International Journal of Economics (IJEC), 2024, v. 3, n. 2, p. 1124, doi. 10.55299/ijec.v3i2.1065
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The Influence of Hedonic Motivation and Influencer Marketing on Purchasing Decisions with FOMO (Fear of Missing Out) as A Mediating Variable (Empirical Study: Cupika Online Store Customers).
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- International Journal of Economics (IJEC), 2024, v. 3, n. 2, p. 906, doi. 10.55299/ijec.v3i2.1006
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Trends in Influencer Marketing: A Bibliometric Analysis and Future Directions.
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- Celal Bayar University Journal of Social Sciences / Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 2024, v. 22, n. 3, p. 35, doi. 10.18026/cbayarsos.1259534
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El marketing de influencias y su efecto en la decisión de compra de los clientes en el sector de la moda y la belleza en Ecuador.
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- Doxa Comunicación, 2024, n. 38, p. 207, doi. 10.31921/doxacom.n38a1993
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Hatırlı Pazarlamanın Müşteri Davranışına ve Memnuniyetine Etkisi.
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2023, v. 18, n. 72, p. 380, doi. 10.19168/jyasar.1273715
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Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement.
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- Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 3, p. 1, doi. 10.4018/JECO.2021070104
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عوامل مؤثر در قصد خرید کاربران در بازاریابی اینفلوئنسر رسانه های اجتماعی ناشی از ویژگیهای شخصیتی (مورد مطالعه: کاربران رسانه اجتماعی اینستاگرام در ایران).
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- New Media Studies, 2024, v. 9, n. 36, p. 349, doi. 10.22054/nms.2024.71481.1503
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شناسایی مؤلفههای تعیینکننده ارزشآفرینی بازاریابی از طریق افراد تأثیرگذار برای کسبوکارها با رویکرد تحلیل مضمون .
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- New Media Studies, 2023, v. 9, n. 33, p. 363, doi. 10.22054/nms.2023.72530.1536
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EFFECTS OF EXPLICIT SPONSORSHIP DISCLOSURE ON USER ENGAGEMENT IN SOCIAL MEDIA INFLUENCER MARKETING.
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- MIS Quarterly, 2024, v. 48, n. 1, p. 375, doi. 10.25300/MISQ/2023/17944
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How YouTubers Make Popular Marketing Videos? Speech Acts, Move Structure, and Audience Response in YouTube Influencer Marketing Videos.
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- SAGE Open, 2023, v. 13, n. 1, p. 1, doi. 10.1177/21582440231152227
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SOSYAL AĞLARDA INFLEUNCER MARKETING İLE DOĞRU VE ETKİLİ REKLAM: ELYXION BUTİK ÖRNEĞİ.
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- Journal of Social Sciences Institute / Sosyal Bilimler Enstitüsü Dergisi, 2023, v. 13, n. 26, p. 10, doi. 10.29029/busbed.1236405
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Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model.
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- Journal of Media Business Studies, 2018, v. 15, n. 3, p. 188, doi. 10.1080/16522354.2018.1501146
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Hatırlı Pazarlamada Nano-Etkileyicilerin Marka Farkındalığına Etkisi.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 1, p. 578, doi. 10.20491/isarder.2021.1153
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Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure.
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- Systematic Reviews in Pharmacy, 2020, v. 11, n. 1, p. 601, doi. 10.5530/srp.2020.1.75
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Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract.
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- Electronic Commerce Research, 2024, v. 24, n. 2, p. 1095, doi. 10.1007/s10660-022-09600-5
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ROLA MEDIÓW SPOŁECZNOŚCIOWYCH I INFLUENCER MARKETINGU W KSZTAŁTOWANIU ZACHOWAŃ KONSUMENCKICH U MŁODYCH OSÓB: PRZYPADEK LODÓW EKIPY FRIZA.
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- Zywnosc, 2022, v. 29, n. 4, p. 100, doi. 10.15193/zntj/2022/133/432
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Impulse Buying in the Digital Age: A Dimensional Study on Influencer Marketing Impact on Millennials.
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- Journal of Advanced Zoology, 2023, v. 44, p. 920
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Consumers' gendered responses to influencer marketing: A research synthesis.
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- Romanian Journal of Communication & Public Relations, 2023, v. 25, n. 2, p. 7, doi. 10.21018/rjcpr.2023.2.398
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Influencer Marketing on Instagram: Effects of Promotional Posts on Purchasing Behavior of Consumers.
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- Journal of Political Studies, 2021, v. 28, n. 1, p. 119
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Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland's Generation Z.
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- Energies (19961073), 2022, v. 15, n. 18, p. 6570, doi. 10.3390/en15186570
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The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations.
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- International Journal of Advertising, 2023, v. 42, n. 1, p. 151, doi. 10.1080/02650487.2022.2137318
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Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment.
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- International Journal of Advertising, 2022, v. 41, n. 1, p. 6, doi. 10.1080/02650487.2021.1986256
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