Outsourcing sport sponsorship sales to a sport management class: Understanding the benefits and risks.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 184, doi. 10.69554/qill3145
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- Publication type:
- Article
Works matching IS 2045855X AND DT 2014 AND VI 3 AND IP 2
Results: 11
1
2
Attributes of successful university brands in the USA.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 169, doi. 10.69554/sqkf4950
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- Publication type:
- Article
3
Brand awareness: A community perception of a nonprofit organisation.
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- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 155, doi. 10.69554/pkoi2710
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- Publication type:
- Article
4
Nostalgia, autobiographical memories and brand strategy: Marketing to the post-World War I generation.
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- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 148, doi. 10.69554/lgji7373
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- Publication type:
- Article
5
The point of purchase is wherever the consumer is, so what is the future for shopper marketing?
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 139, doi. 10.69554/xvhg9515
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- Publication type:
- Article
6
The value of nonprofit sponsorship and corporate giving.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 135, doi. 10.69554/fxhl2733
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- Publication type:
- Article
7
How online video is changing the way B2B marketers engage and convert prospects.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 129, doi. 10.69554/wluy2450
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- Publication type:
- Article
8
Brand journalism: How to engage successfully with consumers in an age of inclusive individuality.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 121, doi. 10.69554/mxzk6414
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- Publication type:
- Article
9
Brand and legal sitting in a tree... Brand protection at Wounded Warrior Project.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 111, doi. 10.69554/olcf8729
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- Publication type:
- Article
10
Brands as publishers: Using content and paid media to fuel a brand transformation.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 101, doi. 10.69554/rxrk9643
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- Publication type:
- Article
11
Editorial.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 100, doi. 10.69554/ucwi1890
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- Publication type:
- Article