Research paper Killing brands softly -- Redux.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 1, p. 87, doi. 10.69554/ecxt1205
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- Publication type:
- Article
Works matching IS 2045855X AND DT 2017 AND VI 6 AND IP 1
Results: 9
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Reinforcement and revitalisation of a professional sports-team brand: Case study evidence from Germany's Football Bundesliga.
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- Journal of Brand Strategy, 2017, v. 6, n. 1, p. 67, doi. 10.69554/ikdd9034
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- Article
3
Case studies Satisfied: An enduring platform for an enduring bar.
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- Journal of Brand Strategy, 2017, v. 6, n. 1, p. 55, doi. 10.69554/yobq1597
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- Publication type:
- Article
4
Brand purpose: The navigational code for growth.
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- Journal of Brand Strategy, 2017, v. 6, n. 1, p. 46, doi. 10.69554/mfny9286
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- Article
5
How fashion brands approach cross-border e-commerce pricing.
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- Journal of Brand Strategy, 2017, v. 6, n. 1, p. 37, doi. 10.69554/rayc8132
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- Publication type:
- Article
6
'I am not a brand, I am a wholesaler': The forgotten role of brand in B2B supply chains.
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- Journal of Brand Strategy, 2017, v. 6, n. 1, p. 26, doi. 10.69554/mirt8086
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- Publication type:
- Article
7
Why be liked when you can be loved?
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- Journal of Brand Strategy, 2017, v. 6, n. 1, p. 14, doi. 10.69554/wgbm3248
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- Publication type:
- Article
8
Papers Brand versus portfolio: Using targeted marketing to drive individually relevant brand strategies.
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- Journal of Brand Strategy, 2017, v. 6, n. 1, p. 6, doi. 10.69554/yhef1976
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- Article
9
Editorial.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 1, p. 4, doi. 10.69554/jark7805
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- Publication type:
- Article