The New Strategic Brand Managemen.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
Works matching IS 2045855X AND DT 2013 AND VI 2 AND IP 3
Results: 10
1
2
Sponsorship activation and social responsibility: How MasterCard and Major League Baseball partner to Stand Up To Cancer.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 3, p. 300, doi. 10.69554/dzoy5840
- By:
- Publication type:
- Article
3
Killing brands ... softly.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 3, p. 284, doi. 10.69554/rvgi4873
- By:
- Publication type:
- Article
4
Rupert Sheldrake and the brand field: An edited conversation with Angus Jenkinson.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 3, p. 270, doi. 10.69554/qdnd3156
- By:
- Publication type:
- Article
5
A new model for brand leadership and loyalty.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 3, p. 259, doi. 10.69554/brtj5927
- By:
- Publication type:
- Article
6
Aligning a company's people strategy with its business strategy and brand strategy.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 3, p. 245, doi. 10.69554/lzwy4276
- By:
- Publication type:
- Article
7
Being 'Brave': How Shire Pharmaceuticals nurtured its unique culture from a simple brand idea.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 3, p. 236, doi. 10.69554/zcus1396
- By:
- Publication type:
- Article
8
How organisations manage global brands in an increasingly local world.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 3, p. 228, doi. 10.69554/ndte1218
- By:
- Publication type:
- Article
9
Rallying the troops: Crisis communication and reputation management in financial services.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 3, p. 222, doi. 10.69554/svbr7342
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 3, p. 220, doi. 10.69554/nhyk7502
- By:
- Publication type:
- Article