Unleashing the Power of Social Media Influencers on Direct-to-Consumer Brands.
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- Journal of Management & Business Research (2521-4306), 2025, v. 42, n. 1, p. 171, doi. 10.6504/JMBR.202503_42(1).0006
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Works matching IS 25214306 AND DT 2025 AND VI 42 AND IP 1
Results: 7
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社群媒體口碑行銷對台灣 Z 世代購買奢侈品意願之 前因後果探究.
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- Journal of Management & Business Research (2521-4306), 2025, v. 42, n. 1, p. 143, doi. 10.6504/JMBR.202503_42(1).0005
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- Article
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社群媒體影響者與粉絲關係管理：檢視粉絲對 自創時尚品牌影響者之人際吸引力產生擬社會互動與 依附關係模型.
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- Journal of Management & Business Research (2521-4306), 2025, v. 42, n. 1, p. 115, doi. 10.6504/JMBR.202503_42(1).0004
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- Article
4
社群媒體內容取向之建構與衡量: 融合市場基礎資產與 社會滲透理論之實證研究.
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- Journal of Management & Business Research (2521-4306), 2025, v. 42, n. 1, p. 81, doi. 10.6504/JMBR.202503_42(1).0003
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- Article
5
團購之社會影響力: 以社群媒體驅動全家便利商店之複合商模構型.
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- Journal of Management & Business Research (2521-4306), 2025, v. 42, n. 1, p. 45, doi. 10.6504/JMBR.202503_42(1).0002
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- Article
6
Social Media Content Analysis and Customer Engagement Prediction.
- Published in:
- Journal of Management & Business Research (2521-4306), 2025, v. 42, n. 1, p. 1, doi. 10.6504/JMBR.202503_42(1).0001
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- Publication type:
- Article
7
特 刊 編 輯 的 話.
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- Journal of Management & Business Research (2521-4306), 2025, v. 42, n. 1, p. 1
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- Publication type:
- Article