Works matching DE "BRAND communities"

Results: 486

Becoming Friends in Online Brand Communities: Evidence From China.

Published in:

Journal of Computer-Mediated Communication, 2016, v. 21, n. 1, p. 69, doi. 10.1111/jcc4.12147

By:

Zhou, Zhimin;
Su, Chenting;
Zhou, Nan;
Zhang, Ning

Publication type:

Article

Saved by a brand: An odyssey of personal deliverance.

Published in:

Marketing Theory, 2025, v. 25, n. 1, p. 77, doi. 10.1177/14705931241263038

By:

Fuschillo, Gregorio;
Cayla, Julien;
Cova, Bernard

Publication type:

Article

Dwelling dynamics in consumption encampments: Tailgating as emplaced brand community.

Published in:

Marketing Theory, 2018, v. 18, n. 2, p. 203, doi. 10.1177/1470593117732460

By:

Bradford, Tonya Williams;
Sherry, John F.

Publication type:

Article

Brand volunteering.

Published in:

Marketing Theory, 2015, v. 15, n. 4, p. 465, doi. 10.1177/1470593115568919

By:

Cova, Bernard;
Pace, Stefano;
Skålén, Per

Publication type:

Article

Value co-creation between the ‘inside’ and the ‘outside’ of a company: Insights from a brand community failure.

Published in:

Marketing Theory, 2015, v. 15, n. 2, p. 155, doi. 10.1177/1470593114545004

By:

Gambetti, Rossella C.;
Graffigna, Guendalina

Publication type:

Article

ANALYSIS OF SUCCESSFULLY BRAND POSITIONING & EXTENDING ON CUSTOMER ENGAGEMENT: A STUDY CASE OF UNIQLO RETAIL STORE.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 10, p. 8961, doi. 10.59188/eduvest.v4i10.1296

By:

Oktavianissa, Naufal

Publication type:

Article

Natural Language Processing for Detecting Brand Hate Speech.

Published in:

Journal of Telecommunications & the Digital Economy, 2024, v. 12, n. 1, p. 486, doi. 10.18080/jtde.v12n1.859

By:

Mednini, Latifa;
Noubigh, Zouhaira;
Turki, Mouna Damak

Publication type:

Article

PRO METHOD APPLIED IN DENTISTRY - DENTISTS AS PROTAGONISTS, PROACTIVE, AND PROMOTERS: A PILOT STUDY CONDUCTED IN THE DENTISTAPRO DIGITAL COMMUNITY.

Published in:

Journal of Clinical Dentistry & Research, 2024, v. 21, n. 2, p. 68, doi. 10.14436/2447-911x.21.2.068-085.art

By:

SOARES, Paulo Vinícius;
de ANDRADE, Marli Daniela;
de ARAÚJO, Consuelo Fernandes

Publication type:

Article

Online brand community and consumer brand trust: Analysis from Czech millennials.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2149152

By:

Amoah, John;
Jibril, Abdul Bashiru;
Bankuoru Egala, Sulemana;
Keelson, Solomon A.

Publication type:

Article

Participating anonymous online student communities and university brand relationship outcomes.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1947558

By:

Le, Tri D.;
Le, Linh;
Phan, Quynh;
Tran, Khoa T.;
Nguyen, Phuong

Publication type:

Article

Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1884344

By:

Gaber, Hazem Rasheed;
Elsamadicy, Ahmed;
Wright, Len Tiu

Publication type:

Article

The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community.

Published in:

Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1673640

By:

Jibril, Abdul Bashiru;
Kwarteng, Michael Adu;
Chovancova, Miloslava;
Pilik, Michal;
Wright, Len Tiu

Publication type:

Article

The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector.

Published in:

Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1360031

By:

Loureiro, Sandra Maria Correia;
Sarmento, Eduardo Moraes;
Le Bellego, Goulwen;
Tiu Wright, Len

Publication type:

Article

Synergies among Producer Firms, Lead Users, and User Communities: The Case of the LEGO Producer-User Ecosystem.

Published in:

Journal of Product Innovation Management, 2014, v. 31, n. 4, p. 848, doi. 10.1111/jpim.12127

By:

Hienerth, Christoph;
Lettl, Christopher;
Keinz, Peter

Publication type:

Article

Brand communities and self-concept congruency in the case of a music festival.

Published in:

Tourism & Hospitality Research, 2020, v. 20, n. 2, p. 157, doi. 10.1177/1467358419833735

By:

Klára, Kazár

Publication type:

Article

Brand Exclusivity, Privacy and the Perception of Luxury in the 'Physiognomy Mystery' Events.

Published in:

2022

By:

Pang, Phala

Publication type:

Case Study

La estrategia publicitaria de posicionamiento de la marca ¨KFC España".

Published in:

ComHumanitas: Revista Científica de Comunicación, 2023, v. 14, n. 1, p. 56, doi. 10.31207/rch.v14i1.389

By:

Revelo, Darian;
Almeida, Valeria

Publication type:

Article

Sustaining customer engagement through social media brand communities.

Published in:

Journal of Global Scholars of Marketing Science, 2020, v. 30, n. 4, p. 344, doi. 10.1080/21639159.2020.1766990

By:

Riley, Jen

Publication type:

Article

Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt.

Published in:

Journal of Global Scholars of Marketing Science, 2019, v. 29, n. 3, p. 293, doi. 10.1080/21639159.2019.1622434

By:

Rasheed Gaber, Hazem;
Elsamadicy, Ahmed Mousa;
Wright, Len Tiu

Publication type:

Article

Farmworker voices: contesting and renegotiating essential status during the COVID-19 pandemic.

Published in:

Politics, Groups & Identities, 2024, v. 12, n. 2, p. 433, doi. 10.1080/21565503.2022.2144390

By:

Martinez-Medina, Jennifer

Publication type:

Article

The Effect of Branding, Perceived Environmental and Social Responsibility on Customer Satisfaction and Loyalty.

Published in:

Polish Journal of Environmental Studies, 2023, v. 32, n. 6, p. 5811, doi. 10.15244/pjoes/169895

By:

Vuong, Tuan Khanh;
Bui, Ha Manh

Publication type:

Article

Seeking survivals under COVID‐19: The WhatsApp platform's shopping service operations.

Published in:

Decision Sciences, 2023, v. 54, n. 4, p. 375, doi. 10.1111/deci.12552

By:

Xu, Xiaoyan;
Siqin, Tana;
Chung, Sai‐Ho;
Choi, Tsan‐Ming

Publication type:

Article

CATHEDRALS OF CONSUMERISM.

Published in:

Interventions/Adaptive Reuse: Int/AR, 2015, v. 6, p. 38

By:

LEYDECKER, SYLVIA

Publication type:

Article

Social Inclusion Enterprises: The Story of Kibbutz Harduf.

Published in:

Journal of Social Entrepreneurship, 2024, v. 15, n. 3, p. 1005, doi. 10.1080/19420676.2022.2091645

By:

Ganany-Dagan, Orly

Publication type:

Article

A Social Media Mining and Ensemble Learning Model: Application to Luxury and Fast Fashion Brands.

Published in:

Information (2078-2489), 2021, v. 12, n. 4, p. 149, doi. 10.3390/info12040149

By:

Chen, Yulin

Publication type:

Article

Netflix's community relationship management. An analysis of its Facebook-USA page.

Published in:

Journal of Media Business Studies, 2022, v. 19, n. 2, p. 108, doi. 10.1080/16522354.2021.1932396

By:

Hendrikx, Alana;
Castro, Deborah

Publication type:

Article

Brand co-creation in multichannel media environments: a narrative approach.

Published in:

Journal of Media Business Studies, 2020, v. 17, n. 1, p. 69, doi. 10.1080/16522354.2019.1596722

By:

Bange, Saara;
Moisander, Johanna;
Järventie-Thesleff, Rita

Publication type:

Article

Constructing Chinese Spaces in Mexico City: The Case of the Viaducto Piedad Neighbourhood.

Published in:

Journal of Current Chinese Affairs, 2024, v. 53, n. 1, p. 111, doi. 10.1177/18681026241242488

By:

Martínez Rivera, Sergio

Publication type:

Article

INFLUENCE OF ONLINE BRAND COMMUNITY ENGAGEMENT ON BRAND TRUST AND BRAND LOYALTY.

Published in:

IADIS International Journal on WWW/Internet, 2020, v. 18, n. 1, p. 19

By:

Doe, Joshua Kofi

Publication type:

Article

IDENTIFICATION OF THE FACTORS AFFECTING CUSTOMER ENGAGEMENT IN ONLINE BRAND COMMUNITIES: A PILOT STUDY.

Published in:

IADIS International Journal on WWW/Internet, 2019, v. 17, n. 1, p. 14, doi. 10.33965/ijwi_2019171102

By:

Bayraktar, Pelin;
Yıldırım, Sevgi Özkan

Publication type:

Article

Purchase Intention in Online Brand Communities: The Effect of Consumer Empowerment.

Published in:

Journal of Management & Economics / Yönetim ve Ekonomi, 2023, v. 30, n. 4, p. 697, doi. 10.18657/yonveek.1211158

By:

DİNCER, Caner

Publication type:

Article

The Inclusion of ʿAlī ibn Abī Ṭālib in the Adhān.

Published in:

Journal of Shi'a Islamic Studies, 2022, v. 15, n. 3/4, p. 89, doi. 10.1353/isl.2022.a930323

By:

Hakimelahi, Abdulmajid

Publication type:

Article

Exploring Welfare Bricolage in Europe's Superdiverse Neighbourhoods.

Published in:

Raumforschung und Raumordnung, 2022, v. 80, n. 6, p. 789, doi. 10.14512/rur.244

By:

Neßler, Miriam

Publication type:

Article

A Short Reflection on City Branding and its Controversies.

Published in:

Tijdschrift voor Economische en Sociale Geografie (Journal of Economic & Social Geography), 2020, v. 111, n. 1, p. 18, doi. 10.1111/tesg.12386

By:

Hospers, Gert‐Jan

Publication type:

Article

How brand live streaming affects brand attachment in social commerce: from the perspective of IT affordances.

Published in:

Journal of Media Economics, 2024, v. 36, n. 1/2, p. 1, doi. 10.1080/08997764.2024.2360394

By:

Wang, Tian;
Wang, Yanglu;
Wen, Yening;
Wang, Chenyue

Publication type:

Article

Beyond Autarky: Discourses of Islandness-As-Heritage in Islands' Energy Transitions.

Published in:

Island Studies Journal, 2023, v. 18, n. 2, p. 1, doi. 10.24043/001c.87733

By:

Mela, Marilena

Publication type:

Article

Effect of Brand-Consumer Relationships on Brand Loyalty Mediated by Brand Value Creation and Moderated by Brand Community Characteristics in the Hospitality Industry.

Published in:

Revista Brasileira de Gestão de Negócios, 2022, v. 24, n. 4, p. 594, doi. 10.7819/rbgn.v24i4.4200

By:

Alizadeh, Hamid;
Kashani, Hamed Nazarpour

Publication type:

Article

Social Media in Sport: Evidence-Based Perspectives.

Published in:

2024

By:

Stensland, Peyton J.

Publication type:

Book Review

I "Like" It: The Effects of Social Media Platform and Message on Consumer Engagement Actions.

Published in:

International Journal of Sport Communication, 2024, v. 17, n. 1, p. 5, doi. 10.1123/ijsc.2023-0125

By:

Achen, Rebecca M.;
Stadler-Blank, Ashley;
Sailors, John J.

Publication type:

Article

A Review and Research Agenda for Brand Communities in Sports.

Published in:

International Journal of Sport Communication, 2023, v. 16, n. 3, p. 335, doi. 10.1123/ijsc.2023-0114

By:

Wagner, David

Publication type:

Article

'We're all in this together': Commodified notions of connection, care and community in brand responses to COVID-19.

Published in:

European Journal of Cultural Studies, 2020, v. 23, n. 6, p. 1033, doi. 10.1177/1367549420932294

By:

Sobande, Francesca

Publication type:

Article

Elaine Goodale Eastman's Yellow Star as Counter-Narrative for American Indian History-Telling.

Published in:

Journal of the Gilded Age & Progressive Era, 2024, v. 23, n. 1, p. 26, doi. 10.1017/S1537781423000361

By:

Robbins, Sarah Ruffing

Publication type:

Article

The audience logic in election news reporting on Facebook: what drives audience engagement in transitional democracies of Albania and Kosovo?

Published in:

Journal of Information Technology & Politics, 2024, v. 21, n. 1, p. 38, doi. 10.1080/19331681.2023.2227847

By:

Camaj, Lindita;
Çela, Erlis;
Rexha, Gjylie

Publication type:

Article

Divine Mandates and Political Realities: Exploring Power, Religion, and Transition in The Gambia.

Published in:

Africa Spectrum, 2024, v. 59, n. 1, p. 69, doi. 10.1177/00020397241230565

By:

Agyemang, Danielle;
Somiah, Vilashini;
Ying Hooi, Khoo

Publication type:

Article

Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory.

Published in:

Sport Management Review, 2024, v. 27, n. 4, p. 544, doi. 10.1080/14413523.2024.2329826

By:

Stegmann, Pascal;
Ströbel, Tim;
Woratschek, Herbert

Publication type:

Article

Introducing branded communities in sport for building strong brand relations in social media.

Published in:

Sport Management Review, 2016, v. 19, n. 2, p. 183, doi. 10.1016/j.smr.2015.06.001

By:

Popp, Bastian;
Woratschek, Herbert

Publication type:

Article

Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL).

Published in:

Sport Management Review, 2015, v. 18, n. 3, p. 407, doi. 10.1016/j.smr.2014.11.002

By:

Bouzdine-Chameeva, Tatiana;
Ferrand, Alain;
Valette-Florence, Pierre;
Chanavat, Nicolas

Publication type:

Article

Empowerment within brand communities: Overcoming the Achilles’ Heel of scale-free networks.

Published in:

Sport Management Review, 2015, v. 18, n. 3, p. 370, doi. 10.1016/j.smr.2014.10.001

By:

Katz, Matthew;
Heere, Bob

Publication type:

Article

What drug to buy? generic brand substitution in base of the pyramid markets: Evidence from Ghana.

Published in:

Journal of Generic Medicines, 2023, v. 19, n. 1, p. 33, doi. 10.1177/17411343221144876

By:

Darmoe, Joseph;
Ofori-Boateng, Kenneth

Publication type:

Article

Consumers' Social Media Advocacy Behaviors Regarding Luxury Brands: An Explanatory Framework.

Published in:

Journal of Interactive Advertising, 2017, v. 17, n. 1, p. 13, doi. 10.1080/15252019.2017.1315321

By:

Kwon, Eunseon (Penny);
Ratneshwar, S.;
Thorson, Esther

Publication type:

Article