El concepto de Marketing: pasado y presente.
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- Revista de Ciencias Sociales (13159518), 2008, v. 14, n. 2, p. 391
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- Article
Works matching Marketing
Results: 5000
1
2
Taxonomie des configurations de capacités marketing complémentaires au sein des PME.
- Published in:
- Management international / International Management / Gestiòn Internacional, 2022, v. 26, n. 4, p. 52, doi. 10.7202/1092158ar
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- Publication type:
- Article
3
An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises.
- Published in:
- Estudios Gerenciales, 2022, v. 38, n. 165, p. 493, doi. 10.18046/j.estger.2022.165.5286
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- Publication type:
- Article
4
La transposition de l'art militaire en marketing.
- Published in:
- Revue des Sciences de Gestion, 2008, n. 229, p. 11, doi. 10.1051/larsg:2008002
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- Publication type:
- Article
5
MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS.
- Published in:
- Economics of Agriculture / Ekonomika Poljoprivrede, 2014, v. 61, n. 2, p. 501, doi. 10.5937/ekopolj1402501s
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- Publication type:
- Article
6
PESQUISAS DE MARKETING PELA INTERNET: AS PERCEPÇÕES SOB A ÓTICA DOS ENTREVISTADOS.
- Published in:
- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2008, v. 9, n. 7, p. 70
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- Publication type:
- Article
7
Efectos de la comunicación integrada de marketing sobre el valor de marca: el rol de la cocreación de valor y el conocimiento ecológico del huésped.
- Published in:
- Revista Perspectiva Empresarial, 2021, v. 8, n. 1, p. 55, doi. 10.16967/23898186.685
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- Publication type:
- Article
8
Comunicación integrada de marketing empleada por microempresas de diseño industrial para la creación de valor: Caso mercadillo CEART, México.
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- aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2022, v. 28, p. 2, doi. 10.7263/adresic-28-222
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- Publication type:
- Article
9
Perspectivas e limites da pesquisa quantitativa na produção de conhecimento em Marketing: A metáfora do cadeado.
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- 2013
- By:
- Publication type:
- Essay
10
ESTUDOS CRÍTICOS SOBRE MARKETING: LEVANTAMENTO DA PRODUÇÃO CIENTÍFICA.
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- Revista de Administração FACES Journal, 2012, v. 11, n. 1, p. 34
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- Publication type:
- Article
11
SPECIFIČNOSTI I KOMPLEKSNOST INTEGRISANIH MARKETING KOMUNIKACIJA U TURIZMU.
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- Business Studies / Poslovne Studje, 2014, v. 6, n. 11/12, p. 325, doi. 10.7251/POS1412325R
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- Publication type:
- Article
12
THE CASCADING EFFECT OF STATIC AND DYNAMIC MARKETING CAPABILITIES ON THE INTERNATIONAL PERFORMANCE: ANALYZING MARKET ORIENTATION AS AN ANTECEDENT.
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- RAE: Revista de Administração de Empresas, 2023, v. 63, n. 1, p. 1, doi. 10.1590/S0034-759020230104
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- Publication type:
- Article
13
MARKETING AUDIT: ANALYSIS IN TWO RESTAURANTS IN ARACAJU/SE.
- Published in:
- Journal of Management Analysis / Revista Gestão em Análise, 2024, v. 13, n. 1, p. 24, doi. 10.12662/2359-618xregea.v13i1.p24-40.2024
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- Publication type:
- Article
14
ENTREPRENEURIAL MARKETING OF STARTUPS: CONSTRUCTIVIST BIBLIOGRAPHIC RESEARCH BASED ON PROKNOW-C.
- Published in:
- Revista Eletrônica de Estratégia & Negócios, 2023, v. 16, n. 1, p. 1
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- Publication type:
- Article
15
Las prácticas de gestión de marketing en las cooperativas portuguesas.
- Published in:
- CIRIEC - Journal of Public, Social & Cooperative Economy / España, Revista de Economía Pública, Social y Cooperativa, 2012, n. 76, p. 199
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- Publication type:
- Article
16
Diseño de un Modelo de Sistema de Inteligencia de Marketing.
- Published in:
- Revista El Directivo al Día, 2025, v. 24, n. 1, p. 11
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- Publication type:
- Article
17
Inbound marketing y comportamiento del consumidor de la Feria Emprendedora Mall Aventura, Chiclayo, 2022.
- Published in:
- Revista Uniandes Episteme, 2023, v. 10, n. 2, p. 193
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- Publication type:
- Article
18
Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel.
- Published in:
- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 50, n. 4, p. 73, doi. 10.2478/minib-2023-0023
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- Publication type:
- Article
19
Optimization of Marketing Strategies Employing LLMs: A Systematic Review.
- Published in:
- Lumina (0123-4072), 2024, v. 25, n. 2, p. 1, doi. 10.30554/lumina.v25.n2.5147.2024
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- Publication type:
- Article
20
Marketing con Causa: Una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable.
- Published in:
- Lumina (0123-4072), 2022, v. 23, n. 1, p. 1, doi. 10.30554/lumina.v23.n1.4410.2022
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- Publication type:
- Article
21
Eventos científicos como estratégia de marketing: impactos sobre o posicionamento da marca no mercado educacional.
- Published in:
- Amazônia, Organizações e Sustentabilidade (AOS), 2024, v. 13, n. 2, p. 134
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- Publication type:
- Article
22
Uma Análise de Artigos Publicados na Base Spell de 2010 a 2020 sobre Marketing Verde.
- Published in:
- Amazônia, Organizações e Sustentabilidade (AOS), 2022, v. 11, n. 1, p. 154, doi. 10.17648/aos.v11i1.2444
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- Publication type:
- Article
23
Marketing Communications of Higher Education Institutions in the Republic of Serbia.
- Published in:
- Marketing (0354-3471), 2015, v. 46, n. 3, p. 166, doi. 10.5937/markt1503166p
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- Publication type:
- Article
24
La experiencia de consumo en Piura: Análisis de los recursos de Marketing Experiencial en las tiendas de retail moderno de ropa y calzado.
- Published in:
- Revista de Comunicación, 2016, v. 15, p. 128
- By:
- Publication type:
- Article
25
El Marketing y la Postmodernidad: Nuevos desafíos ante un nuevo contexto.
- Published in:
- Revista de Comunicación, 2011, v. 10, p. 129
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- Publication type:
- Article
26
Gestión del marketing relacional en empresas farmacéuticas: Un análisis de ecuaciones estructurales.
- Published in:
- Revista de Ciencias Sociales (13159518), 2024, p. 580
- By:
- Publication type:
- Article
27
Mapping digital marketing research in social networks: A short-term bibliometric analysis (2018-2023).
- Published in:
- Revista de Ciencias Sociales (13159518), 2024, v. 30, n. 2, p. 15
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- Publication type:
- Article
28
L'ÉMERGENCE D'UN MARKETING DU SOUS-TRAITANT: ITINÉRAIRES DE DÉCIDEURS.
- Published in:
- Revue Française du Marketing, 2011, n. 234/235, p. 103
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- Publication type:
- Article
29
CRISE ALIMENTAIRE OU CRISE DU MARKETING?
- Published in:
- Revue Française du Marketing, 2011, n. 231, p. 81
- By:
- Publication type:
- Article
30
MARKETING STRATÉGIQUE, STRATÉGIE MARKETING : PROPOSITION D'UNE GRILLE DE LECTURE INTÉGRATIVE.
- Published in:
- Revue Française du Marketing, 2009, n. 224, p. 7
- By:
- Publication type:
- Article
31
FIABILITÉ ET VALIDITÉ DES ENQUÊTES QUALITATIVES. UN ÉTAT DE L'ART EN MARKETING.
- Published in:
- Revue Française du Marketing, 2005, n. 201, p. 5
- By:
- Publication type:
- Article
32
NÉO-MARKETING, 10 AND APRÈS: POUR UNE THÉORIE CRITIQUE DE LA CONSOMMATION ET DU MARKETING RÉENCHANTÉS.
- Published in:
- Revue Française du Marketing, 2003, n. 195, p. 79
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- Publication type:
- Article
33
CRISE ALIMENTAIRE OU CRISE DU MARKETING?
- Published in:
- Revue Française du Marketing, 2001, n. 183/184, p. 11
- By:
- Publication type:
- Article
34
Investigating African firms' export performance: The role of marketing adaptation and institutional conditions.
- Published in:
- Management international / International Management / Gestiòn Internacional, 2024, v. 28, n. 3, p. 65, doi. 10.59876/a-rp4r-4dc0
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- Publication type:
- Article
35
INTERSECTIONS BETWEEN MARKETING CAPABILITIES, STRATEGIC ORIENTATION, AND THE DEGREE OF INTERNATIONALIZATION OF BRAZILIAN MULTINATIONAL COMPANIES.
- Published in:
- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2024, v. 19, n. 3, p. 224, doi. 10.18568/internext.v19i3.764
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- Publication type:
- Article
36
COMBINAR MARKETING DE EXPERIÊNCIA COM MARKETING DE INFLUÊNCIA PODE CONDUZIR A UM AUMENTO DO BRAND AWARENESS DIGITAL?
- Published in:
- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2022, v. 17, n. 3, p. 333, doi. 10.18568/internext.v17i3.671
- By:
- Publication type:
- Article
37
La investigación formativa y la didáctica para la enseñanza y el aprendizaje del mercadeo.
- Published in:
- Ánfora, 2019, v. 26, n. 46, p. 39, doi. 10.30854/anf.v26.n46.2019.552
- By:
- Publication type:
- Article
38
THE ROLE OF THE MARKETING MIX IN THE IMPROVEMENT OF AGRICULTURAL INSURANCE.
- Published in:
- Economics of Agriculture / Ekonomika Poljoprivrede, 2012, v. 59, n. 4, p. 769
- By:
- Publication type:
- Article
39
Factores claves en la gestión de mercadeo que inciden en la competitividad del sector de comunicaciones gráficas de la ciudad de Barranquilla,Colombia.
- Published in:
- Revista EAN, 2013, n. 75, p. 140, doi. 10.21158/01208160.n75.2013.776
- By:
- Publication type:
- Article
40
Repensando a performatividade de mercados para além da escola gerencial de marketing: em defesa de uma opção decolonial.
- Published in:
- Revista Eletrônica de Ciência Administrativa, 2024, v. 23, n. 2, p. 268, doi. 10.21529/RECADM.2024011
- By:
- Publication type:
- Article
41
The impact of internal marketing on employee attitudes and behaviours in local public sector organisations.
- Published in:
- Tourism & Management Studies, 2023, v. 19, n. 3, p. 41, doi. 10.18089/tms.2023.190303
- By:
- Publication type:
- Article
42
Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions.
- Published in:
- Tourism & Management Studies, 2022, v. 18, n. 3, p. 37, doi. 10.18089/tms.2022.180303
- By:
- Publication type:
- Article
43
The impact of Inbound Marketing on converting leads into sales opportunities in a B2B funnel over time.
- Published in:
- Prisma.com, 2023, n. 49, p. 24, doi. 10.21747/16463153/49a3
- By:
- Publication type:
- Article
44
SOCIAL VALUE AS A MARKETING STRATEGY IN A BRAZILIAN CREDIT UNION VALOR SOCIAL CO.
- Published in:
- Perspectivas Contemporâneas, 2016, v. 11, n. 1, p. 17
- By:
- Publication type:
- Article
45
Traditional marketing mix helps clothing store brands analyse service value and increase customer retention.
- Published in:
- Industria Textila, 2024, v. 75, n. 4, p. 422, doi. 10.35530/IT.075.04.2023104
- By:
- Publication type:
- Article
46
An empirical assessment of consumer-brand engagement and brand knowledge through social media marketing activities: a study on online garments buyers.
- Published in:
- Industria Textila, 2023, v. 74, n. 4, p. 446, doi. 10.35530/IT.074.04.2022111
- By:
- Publication type:
- Article
47
Institucionalização como Mecanismo de Controle de Marketing.
- Published in:
- RAC: Revista de Administração Contemporânea, 2010, v. 14, n. 2, p. 251
- By:
- Publication type:
- Article
48
EL MARKETING COMO INSTRUMENTO DE CREACIÓN DE VALOR EN LA EMPRESA INDUSTRIAL.
- Published in:
- DYNA - Ingeniería e Industria, 2008, v. 83, n. 5, p. 305
- By:
- Publication type:
- Article
49
ESTRATÉGIAS DE MARKETING COMO UM DIFERENCIAL NA ESCOLHA DO SUPERMERCADO DE BAIRRO.
- Published in:
- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2008, v. 9, n. 3, p. 58, doi. 10.1590/S1678-69712008000300004
- By:
- Publication type:
- Article
50
MARKETING DE RELACIONAMENTO: IMPORTÂNCIA E IMPLICAÇÕES NO MERCADO CONSUMIDOR.
- Published in:
- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, v. 8, n. 4, p. 103, doi. 10.1590/1678-69712007/administracao.v8n4p103-124
- By:
- Publication type:
- Article