Works matching DE "MARKETING executives"

Results: 1192

New services margin/high success discriminators.

Published in:

Service Industries Journal, 2004, v. 24, n. 5, p. 91, doi. 10.1080/0264206042000276856

By:

Vieira, José Manuel Carvalho;
Serra, Elisabete De Magalhães;
Gonzalez, José Antonio Varela

Publication type:

Article

Professional Accountancy Firms and Marketing.

Published in:

Service Industries Journal, 1990, v. 10, n. 3, p. 599, doi. 10.1080/02642069000000062

By:

Morgan, Neil A.

Publication type:

Article

Some Insights into the Background and Training Needs of Marketing Executives in the UK Service Industries.

Published in:

Service Industries Journal, 1988, v. 8, n. 4, p. 534

By:

Cowell, D. W.

Publication type:

Article

AN ANALYSIS OF THE GAP IN THE PERCEPTIONS OF HOTEL MARKETING MANAGERS AND BUSINESS TRAVELERS REGARDING INFORMATION TECHNOLOGY FACILITIES IN HOTEL GUESTROOMS IN HONG KONG.

Published in:

Tourism Review International, 2004, v. 8, n. 1, p. 17, doi. 10.3727/154427204774809538

By:

Chan, Eric

Publication type:

Article

Psychosocial antecedents of communication, trust, and relationship effectiveness in new product development projects: a functional manager perspective.

Published in:

R&D Management, 2012, v. 42, n. 3, p. 207, doi. 10.1111/j.1467-9310.2012.00679.x

By:

Kyriazis, Elias;
Couchman, Paul;
Johnson, Lester W.

Publication type:

Article

Thermo's Bold Bet on LIMS On Demand.

Published in:

Bio-IT World, 2010, v. 9, n. 3, p. 50

By:

RUSSELL, JOHN

Publication type:

Article

Tackling the Biobank Data Challenge.

Published in:

Bio-IT World, 2005, v. 4, n. 1, p. 26

By:

Salamone, Salvatore

Publication type:

Article

Redefining the market: A treatise on exchange and shared understanding.

Published in:

Marketing Theory, 2018, v. 18, n. 4, p. 435, doi. 10.1177/1470593118777904

By:

Lusch, Robert F.;
Watts, Jameson K. M.

Publication type:

Article

EMPOWERMENT MODEL FOR SMALL TRADERS IN TRADITIONAL MARKETS THROUGH THE MULTI-BENEFIT ENDORSEMENT PROGRAM (PORTAL IMAN).

Published in:

Eduvest: Journal Of Universal Studies, 2023, v. 3, n. 11, p. 1977, doi. 10.59188/eduvest.v3i11.952

By:

Irawati, Diwi Acita;
Astuti, Puji;
Kurniawan, Wakhid;
Herawati, Shabrina;
Putra, Romi Iriandi;
Ariyadi, Muhammad Yusuf

Publication type:

Article

GIFTS OF THE NEURO-MAGI.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 10

By:

GREEN, SEAN;
HOLBERT, NEIL

Publication type:

Article

Riskier than X-sports.

Published in:: Marketing Research, 2009, v. 21, n. 1, p. 4
Publication type:: Article

What's Really Important?

Published in:

Marketing Research, 2008, v. 20, n. 2, p. 14

By:

Grapentine, Terry;
Teas, R. Kenneth

Publication type:

Article

At The Junction.

Published in:

Marketing Research, 2007, v. 19, n. 4, p. 8

By:

Miller, Thomas W.

Publication type:

Article

Leveling the Field.

Published in:

Marketing Research, 2005, v. 17, n. 4, p. 16

By:

Johnston, Gavin

Publication type:

Article

Has Brown Found His Own Tripping Point?

Published in:

Marketing Research, 2005, v. 17, n. 2, p. 42

By:

Fader, Peter

Publication type:

Article

Is Your Message Getting Across?

Published in:

Marketing Research, 2002, v. 14, n. 1, p. 34

By:

Teas, R. Kenneth;
Grapentine, Terry H.

Publication type:

Article

Surviving Death Wish Research.

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 8

By:

Clancy, Kevin J.;
Krieg, Peter C.

Publication type:

Article

FROM THE EDITOR.

Published in:

1994

By:

Gilfeather, John

Publication type:

Editorial

Early Marketing Research: Science and Application.

Published in:

Marketing Research, 1993, v. 5, n. 4, p. 16

By:

Wright-Isak, Christine;
Prensky, David

Publication type:

Article

The Sweet Dreams of Robin Wingspread --or-- A Bird's-Eye View of Product Alienation.

Published in:

Marketing Research, 1989, v. 1, n. 4, p. 23

By:

Case, Edwin J.

Publication type:

Article

The Use of Marketing Indicators in Poland — Towards Evidence-Based Management.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 47, n. 1, p. 1, doi. 10.2478/minib-2023-0001

By:

Kozielski, Robert;
Wilczewska, Donata

Publication type:

Article

George Neville Lyne: 10 April 1935 - 29 August 2021.

Published in:

SA Pharmaceutical Journal Incorporating Pharmacy Management, 2021, v. 88, n. 6, p. 53

By:

Sieff, Dave

Publication type:

Article

Tourism and hospitality firms' response to COVID-19: the role of entrepreneurial orientation and managers' market recovery perception.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2311112

By:

Calisto, Maria de Lurdes;
Costa, Teresa;
Umbelino, Jorge

Publication type:

Article

The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects.

Published in:

Journal of Product Innovation Management, 2020, v. 37, n. 1, p. 48, doi. 10.1111/jpim.12512

By:

Weeth, Alexander;
Prigge, Jana‐Kristin;
Homburg, Christian

Publication type:

Article

The Role of Early Adopters in the Diffusion of New Products: Differences between Platform and Nonplatform Innovations.

Published in:

2014

By:

Frattini, Federico;
Bianchi, Mattia;
Massis, Alfredo;
Sikimic, Uros

Publication type:

Case Study

How Many and What Kind? The Role of Strategic Orientation in New Product Ideation.

Published in:

Journal of Product Innovation Management, 2011, v. 28, n. 2, p. 236, doi. 10.1111/j.1540-5885.2010.00794.x

By:

Spanjol, Jelena;
Qualls, William J.;
Rosa, José Antonio

Publication type:

Article

A Cross-National Comparative Study of Senior Management Policy, Marketing–Manufacturing Involvement, and Innovation Performance.

Published in:

Journal of Product Innovation Management, 2010, v. 27, n. 2, p. 179, doi. 10.1111/j.1540-5885.2010.00709.x

By:

Song, Michael;
Kawakami, Tomoko;
Stringfellow, Anne

Publication type:

Article

Does Market Orientation Facilitate Balanced Innovation Programs? An Organizational Learning Perspective.

Published in:

Journal of Product Innovation Management, 2007, v. 24, n. 4, p. 316, doi. 10.1111/j.1540-5885.2007.00254.x

By:

Baker, William E.;
Sinkula, James M.

Publication type:

Article

Abstracts.

Published in:

2003

By:

Anthony, C.;
Benedetto, Di

Publication type:

Abstract

Market orientation, interdepartmental integration, and product development performance.

Published in:

Journal of Product Innovation Management, 2001, v. 18, n. 5, p. 314, doi. 10.1016/S0737-6782(01)00101-1

By:

Kahn, Kenneth B.

Publication type:

Article

Making Innovation Happen in Organizations: Individual Creativity Mechanisms, Organizational Creativity Mechanisms or Both?

Published in:

Journal of Product Innovation Management, 2000, v. 17, n. 6, p. 424, doi. 10.1111/1540-5885.1760424

By:

Bharadwaj, Sundar;
Menon, Anil

Publication type:

Article

Teamwork Barriers in Japanese High-Technology Firms: The Sociocultural Differences Between R&D and Marketing Managers.

Published in:

Journal of Product Innovation Management, 1997, v. 14, n. 5, p. 356, doi. 10.1016/S0737-6782(97)80806-5

By:

Song, X. Michael;
Parry, Mark E.

Publication type:

Article

An Empirical Study of the Relationships among Co-location, Integration, Performance, and Satisfaction.

Published in:

Journal of Product Innovation Management, 1997, v. 14, n. 3, p. 161, doi. 10.1016/s0737-6782(97)00006-4

By:

Kahn, Kenneth B.;
McDonough III, Edward F.

Publication type:

Article

Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of R&D, Manufacturing, and Marketing Perspectives.

Published in:

Journal of Product Innovation Management, 1997, v. 14, n. 1, p. 35

By:

Song, X. Michael;
Montoya-Weiss, Mitzi M.;
Schmidt, Jeffrey B.

Publication type:

Article

The R&D--Marketing Interface in Japanese High-Technology Firms.

Published in:

Journal of Product Innovation Management, 1992, v. 9, n. 2, p. 91, doi. 10.1016/0737-6782(92)90002-T

By:

Song, X. Michael;
Parry, Mark E.

Publication type:

Article

Entry Strategies and Market Performance Causal Modeling of a Business Simulation.

Published in:

Journal of Product Innovation Management, 1990, v. 7, n. 1, p. 45, doi. 10.1016/0737-6782(90)90031-9

By:

Green, Donna H.;
Ryans, Adrian B.

Publication type:

Article

The Credibility-Cooperation Connection at the R&D-Marketing Interface.

Published in:

Journal of Product Innovation Management, 1988, v. 5, n. 1, p. 20, doi. 10.1016/0737-6782(88)90030-6

By:

Gupta, Ashok K.;
Wilemon, David

Publication type:

Article

How Experienced Product Innovators Organize.

Published in:

Journal of Product Innovation Management, 1984, v. 1, n. 4, p. 210, doi. 10.1016/S0737-6782(84)80002-8

By:

Johne, Frederick A.

Publication type:

Article

BUILDING AN UNDERSTANDING OF THE MAIN ELEMENTS OF MANAGEMENT IN THE COMMUNICATION/PUBLIC RELATIONS CONTEXT: A STUDY OF U.S. PRACTITIONERS' PRACTICES.

Published in:

Journalism & Mass Communication Quarterly, 2007, v. 84, n. 3, p. 439, doi. 10.1177/107769900708400303

By:

DeSanto, Barbara;
Moss, Danny;
Newman, Andrew

Publication type:

Article

Opinions on Consumer Issues: A Review of Recent Studies of Executives and Consumers.

Published in:

Journal of Consumer Affairs, 1980, v. 14, n. 1, p. 207, doi. 10.1111/j.1745-6606.1980.tb00663.x

By:

Stanley, Thomas J.;
Robinson, Larry M.

Publication type:

Article

Customer insights for innovation: A framework and research agenda for marketing.

Published in:

2025

By:

Stremersch, Stefan;
Cabooter, Elke;
Guitart, Ivan A.;
Camacho, Nuno

Publication type:

Literature Review

Beyond text: Marketing strategy in a world turned upside down.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 939, doi. 10.1007/s11747-023-01000-x

By:

Wang, Xin;
Bendle, Neil;
Pan, Yinjie

Publication type:

Article

Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1075, doi. 10.1007/s11747-022-00915-1

By:

Fronczek, Lane Peterson;
Mende, Martin;
Scott, Maura L.;
Nenkov, Gergana Y.;
Gustafsson, Anders

Publication type:

Article

The brand that wasn't there: The impact of brand displacement on viewer engagement and brand attitude.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 3, p. 716, doi. 10.1007/s11747-022-00901-7

By:

Kristofferson, Kirk;
Dunn, Lea

Publication type:

Article

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 51, doi. 10.1007/s11747-020-00733-3

By:

Li, Fangfang;
Larimo, Jorma;
Leonidou, Leonidas C.

Publication type:

Article

Don't try harder: using customer inoculation to build resistance against service failures.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 512, doi. 10.1007/s11747-014-0398-1

By:

Mikolon, Sven;
Quaiser, Benjamin;
Wieseke, Jan

Publication type:

Article

Understanding loyalty program effectiveness: managing target and bystander effects.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 88, doi. 10.1007/s11747-014-0405-6

By:

Steinhoff, Lena;
Palmatier, Robert

Publication type:

Article

Dispersion of marketing capabilities: impact on marketing's influence and business unit outcomes.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 32, doi. 10.1007/s11747-014-0420-7

By:

Krush, Michael;
Sohi, Ravipreet;
Saini, Amit

Publication type:

Article

Perceived marketing-sales relationship effectiveness: a matter of justice.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 450, doi. 10.1007/s11747-011-0257-2

By:

Hulland, John;
Nenkov, Gergana;
Barclay, Donald

Publication type:

Article

Patterns and performance outcomes of innovation orientation.

Published in:

Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 870, doi. 10.1007/s11747-010-0225-2

By:

Stock, Ruth;
Zacharias, Nicolas

Publication type:

Article