Some women opt for birth choices that are ‘outside guidelines’, with the aim of seeking a physiological birth. Some choices might be a little ‘nudge’ outside of guidelines, others may be more complex. To deliver appropriate woman-centred care, it is vital that midwives are able to learn from colleagues who have supported women outside of the guidelines. This was the basis of my PhD study, an opportunity to gather, synthesise and share midwifery knowledge from the ground up, to benefit other midwives and to enhance women’s access to meaningful choices. This article provides preliminary information about the study.