Works matching IS 21775184 AND DT 2024 AND VI 23 AND IP 1
Results: 9
EMERGING RESEARCH FRONTIERS IN CONSUMER NEUROSCIENCE.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 1, doi. 10.5585/remark.v23i1.25377
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INVESTIGATING GLOBAL BRAND PREFERENCE BIAS AMONG LOW-STATUS CONSUMERS: A STUDY ON THE MECHANISMS OF ITS ACCENTUATION AND MITIGATION.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 41, doi. 10.5585/remark.v23i1.23567
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EXAMINATION OF FAMOUS USE IN TELEVISION ADVERTISEMENTS WITH ELECTROENCEPHALOGRAM (EEG): THE EXAMPLE OF TURKEY.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 72, doi. 10.5585/remark.v23i1.23563
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PROPOSITION OF THE ISIE FRAMEWORK AND THE APPLICABILITY OF FACEREADER TO MEASURE EMOTIONS IN MARKETING RESEARCH ON SUSTAINABLE CONSUMPTION.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 97, doi. 10.5585/remark.v23i1.23559
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CONTRAINTUITIVE COMMUNICATION IN SOCIAL MARKETING: EXPERIMENTS WITH NEUROSCIENTIFIC TECHNIQUES.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 150, doi. 10.5585/remark.v23i1.23558
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NEUROMARKETING: THE INFLUENCE OF HUMAN FACES ON ATTENTION AND PERCEIVED TRUSTWORTHINESS BASED ON POSTS IN VIRTUAL ENVIRONMENTS.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 198, doi. 10.5585/remark.v23i1.23556
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NEUROMARKETING: EXPLORING THE UNCONSCIOUS SIDE OF CONSUMPTION.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 252, doi. 10.5585/remark.v23i1.23541
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EYE-TRACKING AS A PHYSIOLOGICAL CORRELATE OF CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 300, doi. 10.5585/remark.v23i1.23271
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PROPOSAL FOR MODELING THE EXPERIMENTAL PROCESS FOR NEUROMARKETING RESEARCH USING THE ELECTROENCEPHALOGRAPHY TOOL.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 366, doi. 10.5585/remark.v23i1.20018
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- Article