Works matching IS 21775184 AND DT 2023 AND VI 22
Results: 39
PREDICTING MOTIVATION AND INTENTION TO PARTICIPATE AND RECOMMEND FOOD & DRINK GROUPS ON FACEBOOK VIA EWOM: A DEEP INVESTIGATION BASED ON THE ANN ANALYSIS.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 5, p. 1888, doi. 10.5585/remark.v22i5.23229
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LIFESTYLE INFLUENCERS ON SOCIAL MEDIA: WHICH CONTENT AND PROFILES ATTRACT AND RETAIN FOLLOWERS?
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 5, p. 2133, doi. 10.5585/remark.v22i5.22837
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DOES THE POLITICAL CANDIDATE'S BRAND INFLUENCE VOTING INTENTION?
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 5, p. 2081, doi. 10.5585/remark.v22i5.20754
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VALUE CO-CREATION ON SOUNDCLOUD: A NETNOGRAPHIC APPROACH.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 5, p. 2016, doi. 10.5585/remark.v22i5.22476
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SHOPPING HABIT FORMATION BY CONSUMERS ON BLACK FRIDAY.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 5, p. 1955, doi. 10.5585/remark.v22i5.22565
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AUGMENTED REALITY AND SMART RETAIL: A STUDY ON USER PERCEPTION.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1819, doi. 10.5585/remark.v22i4.23958
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THE EFFECTS OF PERCEIVED RISK ON THE INTENTION TO USE AUTONOMOUS VEHICLES.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1764, doi. 10.5585/remark.v22i4.23746
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ANALYSIS OF THE IMPACT OF SOCIAL INFLUENCE ON THE ACCEPTANCE OF MOBILE BANKING APPLICATIONS BY CONSUMERS IN BRAZIL.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1709, doi. 10.5585/remark.v22i4.23729
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TECHNOLOGY HUNGER: M-COMMERCE USER RETENTION IN THE FOOD DELIVERY MARKET.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1645, doi. 10.5585/remark.v22i4.23354
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GLOBAL CONSUMERS BEFORE AND DURING THE COVID-19 PANDEMIC: WHAT ASPECTS CHARACTERIZE DIGITAL CONSUMER BEHAVIOR?
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1614, doi. 10.5585/remark.v22i4.23468
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ONLINE CLOTHING CONSUMPTION PRACTICES DURING THE PANDEMIC: A PERSPECTIVE BASED ON THE THEORY OF PRACTICE.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1540, doi. 10.5585/remark.v22i4.23671
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FROM THE PHYSICAL TO THE ONLINE ENVIRONMENT: IMPACTS OF THE DIGITAL TRANSFORMATION ON CONSUMER ATTITUDES.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1474, doi. 10.5585/remark.v22i4.22327
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SENSING AND RESPONSIVENESS: DIGITAL CAPABILITIES TO FACE THE CHALLENGES OF THE DIGITAL ECONOMY.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1421, doi. 10.5585/remark.v22i4.23912
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WHAT IS DIGITAL TRANSFORMATION IN MARKETING? A BIBLIOMETRIC AND SCIENTOMETRIC ANALYSIS OF AN EVOLVING TOPIC.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1336, doi. 10.5585/remark.v22i4.23979
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MARKETING AND DIGITAL TRANSFORMATION.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1328, doi. 10.5585/remark.v22i4.25710
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FROM CONSUMER TO PROSUMER OF ENERGY: THE ADOPTION OF DISTRIBUTED GENERATION FROM THE PRACTICE THEORY.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1276, doi. 10.5585/remark.v22i3.20767
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DOES VISUAL APPEAL MODERATES THE IMPACT OF ATTITUDE TOWARDS ADVERTISING ON BRAND ATTITUDE, ATTACHMENT AND LOYALTY?
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1250, doi. 10.5585/remark.v22i3.22160
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EVALUATION OF CUSTOMER EXPERIENCE IN THE HIGH-INCOME SEGMENT OF BANKING SERVICES.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1191, doi. 10.5585/remark.v22i3.22381
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BE AUTHENTIC! ANALYZING THE IMAGE MANAGEMENT OF DIGITAL NANO-INFLUENCERS.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1127, doi. 10.5585/remark.v22i3.21653
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CONSUMER ENGAGEMENT IN SOCIAL NETWORKS: BRAND CONTENT MECHANISMS AFFECTING CONSUMER USAGE INTENTION.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1067, doi. 10.5585/remark.v22i3.21544
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AN ANALYSIS OF THE MOTIVATIONS OF INDEPENDENT DIRECT SELLING CONSULTANTS BASED ON EXPECTANCY THEORY.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1001, doi. 10.5585/remark.v22i3.21835
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CUSTOMER EXPERIENCE IN LUXURY SERVICES AND ITS BEHAVIORAL CONSEQUENCES.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 944, doi. 10.5585/remark.v22i3.20777
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MAKING UP FOR LOST TIME: ANALYSIS OF REVENGE BUYING INTENTION IN THE POST-PANDEMIC SCENARIO.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 876, doi. 10.5585/remark.v22i3.21129
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A BIOLOGICALLY CULTURAL VIEW OF THE PURCHASE AND DISPLAY OF LUXURY PRODUCTS.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 835, doi. 10.5585/remark.v22i2.16573
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25 YEARS OF BOTTOM OF THE PYRAMID RESEARCH: A BIBLIOMETRIC STUDY.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 783, doi. 10.5585/remark.v22i2.22100
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THE INTELLECTUAL FRAMEWORK OF EGO DEPLETION: EMERGING TOPICS, TRENDS, AND FUTURE RESEARCH OPPORTUNITIES.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 734, doi. 10.5585/remark.v22i2.21818
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PROMOTION STRATEGIES IN CONSUMER PARADOX TOWARDS WORD OF MOUTH BRAND EQUITY.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 702, doi. 10.5585/remark.v22i2.20093
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FRANCHISING THEORIES: A CASE STUDY OF PRE AND POST FRANCHISING DECISION.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 655, doi. 10.5585/remark.v22i2.23443
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HEDONIC MOTIVATION OR HEALTH PREVENTION? THE FEMALE SELFESTEEM RECOVERY OF BARIATRIC PATIENTS.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 598, doi. 10.5585/remark.v22i2.19994
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HEALTHY, MORAL, OR ECOLOGICAL? LATENT CLASSES IN THE CONSUMPTION OF VEGAN FOOD.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 537, doi. 10.5585/remark.v22i2.21309
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THE INFLUENCE OF BRAND KNOWLEDGE AND PRICE TIERS ON PURCHASING BEHAVIOR.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 469, doi. 10.5585/remark.v22i2.22167
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CUSTOMER-BASED BRAND EQUITY AND CUSTOMER BEHAVIORAL INTENTION: EVIDENCE FROM INSURANCE SERVICE.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 439, doi. 10.5585/remark.v22i1.20256
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CAN I FOLLOW YOU? PROPOSAL OF A MEASUREMENT MODEL TO ASSESS THE RELATIONSHIP BETWEEN SOCIAL MEDIA BRANDS AND THEIR USER.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 60, doi. 10.5585/remark.v22i1.21929
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EXPLORING THE ANTECEDENTS OF LOYALTY FROM THE PERSPECTIVE OF THE E-COMMERCE RETAIL CONSUMER IN BRAZIL.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 301, doi. 10.5585/remark.v22i1.17710
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INFLUENCE FACTORS OF CONSUMERS' DECISION-MAKING: THE BEHAVIORAL PERSPECTIVE ON CAR BUYING.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 223, doi. 10.5585/remark.v22i1.17462
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"HARD TO READ, HARD TO BELIEVE": (DIS)FLUENCY EFFECTS ON EWOM CREDIBILITY AND PURCHASE INTENTIONS.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 169, doi. 10.5585/remark.v22i1.21421
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THE ROLE OF THE CONSUMER'S AFFECT IN SITUATIONS OF DISCOUNT DISCREPANCY.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 121, doi. 10.5585/remark.v22i1.21516
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DETERMINANTS AND CONSEQUENCES OF CONSUMER ENGAGEMENT IN VIRTUAL BRAND COMMUNITIES.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 381, doi. 10.5585/remark.v22i1.19685
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HAVE EMOTIONS UNLEASHED BY THE PANDEMIC INFLUENCED OUR PERCEPTION OF VALUE?
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 1, doi. 10.5585/remark.v22i1.20158
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