Works matching IS 21775184 AND DT 2023 AND VI 22 AND IP 1
Results: 8
CUSTOMER-BASED BRAND EQUITY AND CUSTOMER BEHAVIORAL INTENTION: EVIDENCE FROM INSURANCE SERVICE.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 439, doi. 10.5585/remark.v22i1.20256
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DETERMINANTS AND CONSEQUENCES OF CONSUMER ENGAGEMENT IN VIRTUAL BRAND COMMUNITIES.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 381, doi. 10.5585/remark.v22i1.19685
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EXPLORING THE ANTECEDENTS OF LOYALTY FROM THE PERSPECTIVE OF THE E-COMMERCE RETAIL CONSUMER IN BRAZIL.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 301, doi. 10.5585/remark.v22i1.17710
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INFLUENCE FACTORS OF CONSUMERS' DECISION-MAKING: THE BEHAVIORAL PERSPECTIVE ON CAR BUYING.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 223, doi. 10.5585/remark.v22i1.17462
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"HARD TO READ, HARD TO BELIEVE": (DIS)FLUENCY EFFECTS ON EWOM CREDIBILITY AND PURCHASE INTENTIONS.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 169, doi. 10.5585/remark.v22i1.21421
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THE ROLE OF THE CONSUMER'S AFFECT IN SITUATIONS OF DISCOUNT DISCREPANCY.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 121, doi. 10.5585/remark.v22i1.21516
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CAN I FOLLOW YOU? PROPOSAL OF A MEASUREMENT MODEL TO ASSESS THE RELATIONSHIP BETWEEN SOCIAL MEDIA BRANDS AND THEIR USER.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 60, doi. 10.5585/remark.v22i1.21929
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HAVE EMOTIONS UNLEASHED BY THE PANDEMIC INFLUENCED OUR PERCEPTION OF VALUE?
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 1, doi. 10.5585/remark.v22i1.20158
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- Article