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Title

20 ANOS DE PUBLICAÇÕES SOBRE MARKETING DE RELACIONAMENTO NO BRASIL: UMA ANÁLISE DA PRODUÇÃO ACADÊMICA DE 1992 A 2012.

Authors

Lima Faria, Luiz Henrique; Giuliani, Antônio Carlos; Kassouf Pizzinatto, Nadia; Rueda Elias Spers, Valéria

Abstract

This work analyzed the academic production on relationship marketing from 1992 to 2012, using as samples the EnANPAD's annals and RAE and RAUSP journals. We used, as methodological basis, six aspects observed in the study of Almeida, Lopes and Pereira (2006), which provided comparisons of results, allowing us to build an overview of 20 years of research on relationship marketing in Brazil.

Publication

REMark: Revista Brasileira de Marketing, 2014, Vol 13, Issue 1, p106

ISSN

2177-5184

Publication type

Academic Journal

DOI

10.5585/remark.v13i1.2596