GREEN "UNDER-COMMUNICATION:" A SYSTEMATIC LITERATURE REVIEW ON GREENHUSHING.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 387, doi. 10.5585/2025.26718
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- Publication type:
- Article
Works matching IS 21775184 AND DT 2025 AND VI 24 AND IP 1
Results: 15
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PINKWASHING: O FALSO DISCURSO PRÓ-LGBTQIAP+ E O CONSUMIDOR.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 359, doi. 10.5585/2025.27397
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- Article
3
PINKWASHING: THE FALSE PRO-LGBTQIAP+ DISCOURSE AND THE CONSUMER.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 334, doi. 10.5585/2025.27397
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- Article
4
GREENWASHING AND THE PRESERVATION OF CORPORATE IDENTITY: A STUDY OF ESG ACTIONS IN LUXURY FASHION.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 1474, doi. 10.5585/remark.v23i5.26399
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- Article
5
CONCEPTUALIZING ORGANIZATIONAL DIVERSITY FAÇADE THROUGH AN INTEGRATIVE THEORETICAL FRAMEWORK: A SYSTEMATIC REVIEW.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 305, doi. 10.5585/2025.26550
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- Article
6
O GREENWASHING E A PRESERVAÇÃO DA IDENTIDADE CORPORATIVA: UM ESTUDO DAS AÇÕES DE ESG NA MODA DE LUXO.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 1506, doi. 10.5585/remark.v23i5.26399
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- Article
7
VERDE POR FORA, CINZA POR DENTRO? EXPLORANDO A TRANSPARÊNCIA NA COMUNICAÇÃO DE PEQUENAS MARCAS DE MODA SUSTENTÁVEL NO INSTAGRAM.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 205, doi. 10.5585/2025.26565
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- Article
8
GREEN ON THE OUTSIDE, GRAY ON THE INSIDE? EXPLORING TRANSPARENCY IN THE COMMUNICATION OF SMALL SUSTAINABLE FASHION BRANDS ON INSTAGRAM.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 175, doi. 10.5585/2025.26514
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- Article
9
THE EFFECTS OF GREENWASHING ON PURCHASING INTENTION AND PERCEIVED QUALITY BY THE CONSUMER.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 152, doi. 10.5585/remark.2025.26514
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- Publication type:
- Article
10
ECOLABELING AND ITS INFLUENCE ON CONSUMER PURCHASE INTENTION.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 78, doi. 10.5585/2025.26748
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- Publication type:
- Article
11
ROTULAGEM ECOLÓGICA E SUA INFLUÊNCIA NA INTENÇÃO DE COMPRA DOS CONSUMIDORES.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 115, doi. 10.5585/2025.26748
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- Publication type:
- Article
12
COMUNICAÇÃO MERCADOLÓGICA ENGANOSA.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 11, doi. 10.5585/2025.27983
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- Article
13
EXPLORANDO AS RELAÇÕES ENTRE RESPONSABILIDADE SOCIAL CORPORATIVA (RC), BRAND EQUITY (BE) E REPUTAÇÃO CORPORATIVA (RC): UMA REVISÃO SISTEMÁTICA DA LITERATURA.
- Published in:
- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 49, doi. 10.5585/2025.26750
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- Article
14
EXPLORING THE RELATIONSHIPS BETWEEN CORPORATE SOCIAL RESPONSIBILITY (CSR), BRAND EQUITY (BE), AND CORPORATE REPUTATION (CR): A SYSTEMATIC LITERATURE REVIEW.
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- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 21, doi. 10.5585/2025.26750
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- Publication type:
- Article
15
MISLEADING MARKETING COMMUNICATION.
- Published in:
- REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 1, doi. 10.5585/2025.27983
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- Publication type:
- Article