Works matching Advertising

Results: 5000

AEJMC Advertising Division 2024 Teaching Pre-Conference Review: AI and Beyond: Synchronizing Timeless Principles in Today's Realities in Advertising Education.

Published in:

Journal of Advertising Education, 2025, v. 29, n. 1, p. 53, doi. 10.1177/10980482251330587

By:

Spring, Robin;
Lou, Shanshan

Publication type:

Article

Artificial Intelligence's Three -- Dimensional Reshaping of Advertising Copy.

Published in:

Writing / Xiezuo, 2025, n. 2, p. 43, doi. 10.19867/j.cnki.writing.2025.02.006

By:

Zhao Weidong;
Gu Shan

Publication type:

Article

Enhancing Student Engagement and Learning Outcomes Through Strategic Use of Guest Speakers in Advertising Education.

Published in:

Journal of Advertising Education, 2025, v. 29, n. 1, p. 41, doi. 10.1177/10980482251325495

By:

Ma, Mengyan

Publication type:

Article

Advancing Advertising Education Through AI and Experiential Learning: Insights From a Campaign Planning Course for Caregivers in Hong Kong.

Published in:

Journal of Advertising Education, 2025, v. 29, n. 1, p. 18, doi. 10.1177/10980482241306740

By:

Leung, Vivienne S.Y.

Publication type:

Article

Enhancing Advertising Education Through High-Impact Practices (HIPs): Integrating Extracurricular Competitions for Undergraduate Research and Collaboration.

Published in:

Journal of Advertising Education, 2025, v. 29, n. 1, p. 31, doi. 10.1177/10980482251315928

By:

Chung, Sungwon

Publication type:

Article

PERCEPCIÓN DE 'GAMERS' UNIVERSITARIOS DE LA UPC SOBRE EL 'IN-GAME ADVERTISING' DE ADIDAS EN EL VIDEOJUEGO 'FIFA20'.

Published in:

Index.Comunicación, 2021, v. 11, n. 2, p. 21, doi. 10.33732/ixc/11/02Percep

By:

Rodríguez-Ramírez, Renzo;
Arbaiza, Francisco;
Yalán, Eduardo

Publication type:

Article

Actitud y comportamiento del adolescente frente al influencer advertising sobre cuerpo y dieta en Perú.

Published in:

Revista de Comunicación, 2024, v. 23, n. 2, p. 213, doi. 10.26441/RC23.2-2024-3605

By:

Montúfar-Calle, Á.;
Feijoo, B.;
Díaz-Campo, J.;
Palomino-Moreno, H.

Publication type:

Article

Sustainable Outdoor Advertising: The Importance of Digital Screens in Urban Sustainability and in Out-of-Home Advertising.

Published in:

Área Abierta, 2023, v. 23, n. 3, p. 185, doi. 10.5209/arab.91630

By:

García Carrizo, Jennifer

Publication type:

Article

The Effectiveness of Exterior Bus Advertising in Hong Kong: A Preliminary Investigation.

Published in:

Journal of International Consumer Marketing, 1999, v. 11, n. 8, p. 33, doi. 10.1300/j046v11n03_03

By:

Prendergast, Gerard;
Chan Chi Hang

Publication type:

Article

Bilimsel İletişim Bağlamında "Dijital Reklamcılık" Çalışmalarının Bibliyometrik Analizi.

Published in:

Journal of Communication Theory & Research / Iletisim Kuram ve Arastirma Dergisi, 2023, v. 63, p. 71, doi. 10.47998/ikad.1227007

By:

BAŞER, Emrah

Publication type:

Article

100 Years of Advertising Studies in JMCQ.

Published in:

Journalism & Mass Communication Quarterly, 2023, v. 100, n. 4, p. 958, doi. 10.1177/10776990231197685

By:

Thorson, Esther

Publication type:

Article

Pengaruh Advertising Disclosure Language terhadap Minat Beli Produk Beauty and Fashion di Instagram dengan Source Credibility sebagai Variabel Intervening.

Published in:

Jurnal Manajemen dan Organisasi, 2022, v. 13, n. 1, p. 12, doi. 10.29244/jmo.v13i1.37510

By:

Christea, Keisia;
Nisa, Puspita Chairun

Publication type:

Article

A LEGAL ANALYSIS OF SURROGATE ADVERTISING AND ITS ACCOUNTABILITY IN BRAZIL IN THE CONSUMER SOCIETY PARADIGM.

Published in:

Revista Jurídica (0103-3506), 2019, v. 2, n. 55, p. 106, doi. 10.6084/m9.figshare.8204657

By:

RIBEIRO SANTIAGO, MARIANA;
SCRAMIN ALVES, DANILO

Publication type:

Article

Influencia del advergaming y el advertising en la recordación y reconocimiento de una marca.

Published in:

Revista Latinoamericana de Psicología, 2011, v. 43, n. 3, p. 511

By:

Ortega-Ruiz, César A.;
Velandia-Morales, Andrea

Publication type:

Article

La diffusion scientifique de la créativité publicitaire de 1965 à 2012.

Published in:

Canadian Journal of Information & Library Sciences, 2014, v. 38, n. 1, p. 53, doi. 10.1353/ils.2014.0001

By:

del Río Pérez, Jorge;
Medina Aguerrebere, Pablo

Publication type:

Article

Creativos publicitarios en Perú: características y entorno laboral.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2012, v. 17, n. 33, p. 47

By:

Mensa, Marta

Publication type:

Article

Tüketicilerin Kadın Temalı Reklamcılık Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma.

Published in:

Ileti-s-im, 2019, n. 31, p. 169, doi. 10.16878/gsuilet.509226

By:

Bozbay, Zehra;
Gürşen, Aylin Ecem;
Akpınar, Habib Mehmet;
Komitoğlu, Özlem Yaman

Publication type:

Article

STAVOVI POTROŠAČA PREMA WOKE OGLAŠAVANJU.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 24, doi. 10.56321/IJMBS.9.15.24

By:

ŠKRNIČKI, LUCIJA

Publication type:

Article

REKLAMCILIK ÜZERİNE YAZILAN MAKALELERİN BİBLİYOMETRİK ANALİZİ.

Published in:

Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2024, v. 12, n. 2, p. 816, doi. 10.19145/e-gifder.1408453

By:

KİÇİR, İbrahim

Publication type:

Article

Zur Wirkung von Out-of-Home-Werbung: Eine Metaanalyse von Kampagnen zur Ermittlung des Return on Advertising Spend (ROAS) und weiterer Merkmale aus dem Marken-Funnel.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 2, p. 48

By:

Preuß, Alexander;
Thäsler, Kai-Marcus

Publication type:

Article

Die Wirkung von Service-added-Werbung und die Rolle des Advertising-Enqaqements.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 1, p. 6

By:

Tropp, Jörg;
Brunner, Marina;
Dostmann, Nicolas;
Kniele, Teresa

Publication type:

Article

Strategic Advertising Mechanisms: from Copy Strategy to Iconic Brands.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2023, v. 14, n. 1, p. 343, doi. 10.14198/MEDCOM.22948

By:

NARAIN-LUCENA, Ángela

Publication type:

Article

O que a publicidade vende? - Michael Schudson e sua abordagem estética da publicidade.

Published in:

Revista Fronteiras, 2014, v. 16, n. 3, p. 169, doi. 10.4013/fem.2014.163.03

By:

Rorato Londero, Rodolfo

Publication type:

Article

The role of trustworthiness in social media influencer advertising: Investigating users' appreciation of advertising transparency and its effects.

Published in:

Communications: The European Journal of Communication Research, 2022, v. 47, n. 3, p. 395, doi. 10.1515/commun-2020-0053

By:

Balaban, Delia C.;
Mucundorfeanu, Meda;
Naderer, Brigitte

Publication type:

Article

Advertising in social network sites -- Investigating the social influence of usergenerated content on online advertising effects.

Published in:

Communications: The European Journal of Communication Research, 2015, v. 40, n. 3, p. 341, doi. 10.1515/commun-2015-0011

By:

Knoll, Johannes;
Schramm, Holger

Publication type:

Article

FUNCTIONS OF ADVERTISING TEXT AS A UNIT OF ADVERTISING COMMUNICATION.

Published in:

Eurasian Journal of Philology: Science & Education, 2023, v. 190, n. 2, p. 68, doi. 10.26577/EJPh.2023.v190.i2.ph7

By:

Nurkhanov, Zh. N.;
Seidenova, S. D.

Publication type:

Article

Reklama w metawersum. Perspektywa rozwoju internetu i reklamy internetowej.

Published in:

Studies & Work of the Collegium of Management & Finance / Studia i Prace Kolegium Zarzadzania i Finansów, 2023, n. 193, p. 227

By:

Sarna, Nikodem;
Doligalski, Tymoteusz;
Kurowski, Wojciech

Publication type:

Article

Advertising Value Constructs' Implication on Purchase Intention: Social Media Advertising.

Published in:

Management Dynamics in the Knowledge Economy, 2022, v. 10, n. 3, p. 287, doi. 10.2478/mdke-2022-0019

By:

Prasanna KARUNARATHNE, Edirisinghe Arachchige Chaminda;
THILINI, Weerasinge Asha

Publication type:

Article

페이스북에 대한 태도가 광고회피에 미치는 영향: 광고 침입성과 광고태도의 이중직렬매개효과를 중심으로.

Published in:

Journal of Digital Convergence, 2020, v. 18, n. 12, p. 251, doi. 10.14400/JDC.2020.18.12.251

By:

염동섭

Publication type:

Article

모바일광고의 성장과 광고산업의 미래.

Published in:

Journal of Digital Convergence, 2016, v. 14, n. 8, p. 203, doi. 10.14400/JDC.2016.14.8.203

By:

이치형

Publication type:

Article

İKNA VE BELİRSİZLİĞİN REKLAM ALGISI ÜZERİNDE ETKİSİNİN VİRAL REKLAM VE TELEVİZYON REKLAMLARI KAPSAMINDA KARŞILAŞTIRILMASI.

Published in:

Sakarya Journal of Economics / Sakarya Iktisat Dergisi, 2015, v. 4, n. 2, p. 1

By:

Torun, Tolga

Publication type:

Article

PUBLIC RELATIONS AND ADVERTISING: TRENDS, CHALLENGES AND PERSPECTIVES.

Published in:

Gymnasium: Scientific Journal of Education, Sports & Health, 2015, v. 16, n. 1, p. 51

By:

Amalia, Petrovici

Publication type:

Article

Eu escolhi fazer publicidade: a identificação de jovens estudantes com o perfil profissional da propaganda.

Published in:

ECCOM: Educação, Cultura e Comunicação, 2022, v. 13, n. 26, p. 59

By:

Loose, Ariadni;
Petermann, Juliana

Publication type:

Article

PAZARLAMA İLETİŞİMİ ARACI OLARAK REKLÂM: REKLÂM MALİYETLERİ VE MUHASEBELEŞTİRİLMESİ.

Published in:

Academic Review of Economics & Administrative Sciences, 2013, v. 6, n. 1, p. 9

By:

CERAN, Yunus;
KARAÇOR, Süleyman

Publication type:

Article

服務業廣告中員工行為類型對服務品質預期、廣告真實性、與品牌態度的影響

Published in:

Marketing Review / Xing Xiao Ping Lun, 2018, v. 15, n. 1, p. 101

By:

楊俊明;
徐巧

Publication type:

Article

讓行動廣告有效！影響行動廣告效果因素之研究.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 2, p. 191

By:

白凢芸;
江家瑜;
邵讌婷

Publication type:

Article

A study of the SMS Advertising Headlines and Appeals on Advertising Effect.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 2, p. 267

By:

Wen-Kuei Wu;
Wan-Yun Luo

Publication type:

Article

Does the advertising of plant‐based burgers attract meat consumers? The influence of new product advertising on consumer responses.

Published in:

Agribusiness, 2024, v. 40, n. 3, p. 680, doi. 10.1002/agr.21916

By:

Wang, Lingxiao;
Li, Wenying;
Zheng, Yuqing

Publication type:

Article

Coordinating traditional media advertising and online advertising in brand marketing.

Published in:

Production & Operations Management, 2023, v. 32, n. 6, p. 1865, doi. 10.1111/poms.13945

By:

Kim, Alex Jiyoung;
Balachander, Subramanian

Publication type:

Article

To Be or Not To Be (an Ad): Advertising Students' Understanding of Instagram In-Feed Native Advertising.

Published in:

Journal of Advertising Education, 2024, v. 28, n. 2, p. 137, doi. 10.1177/10980482241265660

By:

Wan, Anan

Publication type:

Article

AEJMC Advertising Division 2020 Teaching Pre-Conference Review: Embracing Diversity Equity and Inclusion Across the Advertising Curriculum-Learning from the Pros.

Published in:

Journal of Advertising Education, 2021, p. 54, doi. 10.1177/10980482211010248

By:

Spring, Robin;
Lou, Shanshan;
Grow, Jean

Publication type:

Article

A publicidade mente? Atualizando a discussão sobre publicidade enganosa no apelo emocional e informativo.

Published in:

Revista Fronteiras, 2013, v. 15, n. 2, p. 118, doi. 10.4013/fem.2013.152.05

By:

Bragaglia, Ana Paula

Publication type:

Article

Consumer Perceptions of Advertising Standardization: A Cross-Country Study of Different Advertising Categories.

Published in:

International Management Review, 2007, v. 3, n. 4, p. 37

By:

Backhaus, Klaus;
Van Doorn, Jenny

Publication type:

Article

GOLF PRODUCT ADVERTISING VALUE, ATTITUDE TOWARD ADVERTISING AND BRAND, AND PURCHASE INTENTION.

Published in:

Social Behavior & Personality: an international journal, 2016, v. 44, n. 5, p. 785, doi. 10.2224/sbp.2016.44.5.785

By:

YONG-GUN LEE;
BYON, KEVIN K.;
AMMON, ROBIN;
PARK, SUNG-BAE R.

Publication type:

Article

Atitudes dos jovens portugueses face à publicidade contemporânea: uma análise das caraterísticas e dos efeitos do fenómeno publicitário.

Published in:

Palabra Clave, 2017, v. 20, n. 2, p. 444, doi. 10.5294/pacla.2017.20.2.7

By:

Ribeiro Cardoso, Paulo;
Lucas Freitas, Elsa Simões;
Pereira Lopes, Clara

Publication type:

Article

Publicidad chilena en un proceso de crecimiento económico: aspectos formales, apelaciones textuales y papeles atribuidos a los personajes en la publicidad gráfica del retail a fines de la década de 1990.

Published in:

Palabra Clave, 2016, v. 19, n. 1, p. 304, doi. 10.5294/pacla.2016.19.1.12

By:

Gómez-Lorenzini, Paulina;
Vergara, Enrique;
Porath, William;
Labarca, Claudia

Publication type:

Article

Motywy religijne w komercyjnym przekazie reklamowym a sacrum w przekazie religijnym.

Published in:

Media Studies / Studia Medioznawcze, 2018, v. 73, n. 2, p. 85, doi. 10.33077/uw.24511617.ms.2018.0.264

By:

Stępniak, Krzysztof

Publication type:

Article

Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects.

Published in:

International Journal of Information Technology & Decision Making, 2017, v. 16, n. 4, p. 981, doi. 10.1142/S0219622014400045

By:

Gou, Qinglong;
Zhang, Juzhi;
Zhang, Juan;
Liang, Liang

Publication type:

Article

TÜRKİYE'DE REKLAMLARIN DENETİMİ: REKLAM KURULU KARARLARI ÜZERİNDEN BİR İNCELEME.

Published in:

Inonu University Law Review / İnönü Üniversitesi Hukuk Fakültesi Dergisi, 2018, v. 9, n. 2, p. 593, doi. 10.21492/inuhfd.483229

By:

EŞİYOK, Elif

Publication type:

Article

Online reclamewijsheid bij kinderen.

Published in:

Tijdschrift voor Communicatiewetenschap, 2016, v. 44, n. 1, p. 24

By:

Zarouali, Brahim;
Walrave, Michel;
Poels, Karolien;
Ponnet, Koen;
Vanwesenbeeck, Ini

Publication type:

Article