Works matching Advertisers

Results: 5000

A Farm Newspaper Capitulates to Advertiser Pressure: Determinants of Readers' Attitudes toward the Firing of an Editorial Cartoonist.

Published in:

Journal of Applied Communications, 2018, v. 102, n. 4, p. 1, doi. 10.4148/1051-0834.2205

By:

Rodriguez, Lulu;
Kulpavaropas, Supathida

Publication type:

Article

Radio advertising influence, selection factors and advertisers' satisfaction of radio broadcasting in one city.

Published in:

International Research Journal of Science, Technology, Education, & Management (IRJSTEM), 2022, v. 2, n. 4, p. 66, doi. 10.5281/zenodo.7559681

By:

Pabelona, Rechie B.;
Lausa, Samson M.

Publication type:

Article

REKLAMVEREN REKLAM AJANSINI HANGİ NEDENLERLE SEÇER? TÜRKİYE'NİN EN BÜYÜK REKLAMVERENLERİYLE ANKET ÇALIŞMASI.

Published in:

Anadolu University Journal of Social Sciences / Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2007, v. 7, n. 2, p. 335

By:

Gülsoy, Tanses

Publication type:

Article

ESTRATEGIAS COMUNICATIVAS DE LOS ANUNCIANTES ESPAÑOLES FRENTE A LA COVID-19.

Published in:

Revista de Comunicación de la SEECI, 2022, n. 55, p. 51, doi. 10.15198/seeci.2022.55.e771

By:

Torres-Romay, Emma

Publication type:

Article

Official Sponsor versus Regular Program Advertiser Television Strategies for the Sydney Olympic 2000 Games: A Case Study.

Published in:

Journal of Promotion Management, 2005, v. 11, n. 4, p. 3, doi. 10.1300/J057v11n04_02

By:

Turner, Leslie Jackson

Publication type:

Article

Safeguarding Democracy through the Lens of a Nigerian Advertiser: Evidence from three Newspapers.

Published in:

African Renaissance (1744-2532), 2022, v. 19, n. 2, p. 193, doi. 10.31920/2516-5305/2022/19n2a10

By:

AYO-OBIREMI, IfeKristi;
ADELABU, Omowale;
SANUSI, Bernice;
TALABI, Felix

Publication type:

Article

REKLAMOS AGENTŪROS IR REKLAMOS DAVĖJO SĄVEIKA RENGIANT KŪRYBINĘ REKLAMOS STRATEGIJĄ.

Published in:

Economics & Management, 2007, p. 481

By:

Vasiliauskaitė, Kristina

Publication type:

Article

Efficient Advertiser Discovery in Bluetooth Low Energy Devices.

Published in:

Energies (19961073), 2019, v. 12, n. 9, p. 1707, doi. 10.3390/en12091707

By:

Song, Seung Whan;
Lee, Youn Sang;
Imdad, Fatima;
Niaz, Muhammad Tabish;
Kim, Hyung Seok

Publication type:

Article

Advertiser Pressure: A Climate Change Content Agenda-Cutting Paradox in Pakistani Media.

Published in:

Media Education / Mediaobrazovanie, 2020, v. 60, n. 4, p. 664, doi. 10.13187/me.2020.4.664

By:

Khuhro, Rashid Ali;
Mohd Adnan, Hamedi Bin;
Junejo, Zaffar Iqbal;
Khan, Mohsin Hassan

Publication type:

Article

Comportamiento del anunciante como comprador de servicios profesionales Estudio empírico descriptivo de las relaciones entre el anunciante y la agencia de publicidad en Aragón.

Published in:

Doxa Comunicación, 2018, n. 27, p. 456

By:

Iniesta-Alemán, Isabel

Publication type:

Article

A DIFFICULT CHOICE FOR NEWSPAPERS: ADVERTISERS OR READERS?

Published in:

Global Media Journal: Turkish Edition, 2012, v. 2, n. 4, p. 1

By:

Bulunmaz, Barış

Publication type:

Article

Incentivizing advertiser networks to submit multiple bids.

Published in:

International Journal of Game Theory, 2016, v. 45, n. 4, p. 1031, doi. 10.1007/s00182-015-0501-y

By:

Hummel, Patrick;
McAfee, R.;
Vassilvitskii, Sergei

Publication type:

Article

REKLAMVEREN REKLAM AJANSINDAN NİYE AYRILIR? TÜRK#x0130;YE'NİN EN BÜYÜK REKLAMVERENLERİYLE ANKET ÇALIŞMASI.

Published in:

Anadolu University Journal of Social Sciences / Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2008, v. 8, n. 2, p. 103

By:

GÜLSOY, Tanses

Publication type:

Article

AUDIENCE AS PRODUCT: IDENTIFYING ADVERTISER PREFERENCES.

Published in:

Journal of Media Business Studies, 2012, v. 9, n. 4, p. 21, doi. 10.1080/16522354.2012.11073554

By:

Coffey, Amy Jo;
Wurst, John C.

Publication type:

Article

Exploratory study on variables impacting display advertising spend of leading advertisers in the USA.

Published in:

Journal of Marketing Communications, 2021, v. 27, n. 2, p. 176, doi. 10.1080/13527266.2019.1646306

By:

Chakrabarti, Somnath;
Makhija, Mayank

Publication type:

Article

Reinvention of Publishers' Revenue Model--Expectations of Advertisers towards Publishers' Products.

Published in:

Media & Communication, 2017, v. 5, n. 2, p. 77, doi. 10.17645/mac.v5i2.845

By:

Dennstedt, Bianca;
Koller, Hans

Publication type:

Article

La valoración de las ideas creativas por parte del anunciante: Una aproximación cualitativa.

Published in:

Icono 14, 2021, v. 19, n. 2, p. 119, doi. 10.7195/ri14.v19i2.1703

By:

Fajula Payet, Anna

Publication type:

Article

The 'Spirit of Liberal Reform': Representation, Slavery and Constitutional Liberty in the Glasgow Advertiser, 1789–1794.

Published in:

Scottish Historical Review, 2020, v. 99, n. 1, p. 51, doi. 10.3366/shr.2020.0434

By:

Benchimol, Alex

Publication type:

Article

Advertisers Index.

Published in:: Opflow Online, 2016, v. 42, n. 6, p. 1, doi. 10.1002/j.1551-8701.2016.tb03140.x
Publication type:: Article

Advertisers Index.

Published in:: Opflow Online, 2016, v. 42, n. 5, p. 1, doi. 10.1002/j.1551-8701.2016.tb03178.x
Publication type:: Article

Advertisers Index.

Published in:: Opflow Online, 2016, v. 42, n. 4, p. 1, doi. 10.1002/j.1551-8701.2016.tb03167.x
Publication type:: Article

Advertisers Index.

Published in:: Opflow Online, 2016, v. 42, n. 3, p. 1, doi. 10.1002/j.1551-8701.2016.tb02697.x
Publication type:: Article

Advertisers Index.

Published in:: 2016
Publication type:: Table of Contents

Advertisers Index.

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Publication type:: Table of Contents

Advertisers Index.

Published in:: 2015
Publication type:: Table of Contents

Advertisers Index.

Published in:: 2015
Publication type:: Table of Contents

Advertisers Index.

Published in:: 2015
Publication type:: Table of Contents

Advertisers Index.

Published in:: 2015
Publication type:: Table of Contents

MAKING SEARCH WORK FOR THE MOBILE ECOSYSTEM: IMPLICATIONS FOR OPERATORS, PORTALS, ADVERTISERS, AND BRANDS.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 25

By:

Reuther, Phyllis

Publication type:

Article

The role of advertiser motives in consumer evaluations of 'responsibility' messages from the alcohol industry.

Published in:

Journal of Marketing Communications, 2008, v. 14, n. 4, p. 315, doi. 10.1080/13527260802141447

By:

Atkin, J. L.;
McCardle, M.;
Newell, S. J.

Publication type:

Article

Advertisers Index.

Published in:: Opflow Online, 2018, v. 44, n. 4, p. 1, doi. 10.1002/j.1551-8701.2018.tb03319.x
Publication type:: Article

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers.

Published in:

International Journal of Advertising, 2021, v. 40, n. 6, p. 852, doi. 10.1080/02650487.2020.1819006

By:

Noh, Yeayoung;
Kim, Hyuksoo;
Kim, Kihan;
Cheong, Yunjae

Publication type:

Article

Advertiser Attitudes Regarding the Substitutability of English-Language Television to Reach Foreign Language Target Audiences.

Published in:

Journalism & Mass Communication Quarterly, 2012, v. 89, n. 4, p. 710, doi. 10.1177/1077699012455392

By:

Coffey, Amy Jo

Publication type:

Article

Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers.

Published in:

Production & Operations Management, 2023, v. 32, n. 2, p. 618, doi. 10.1111/poms.13890

By:

Ghoshal, Abhijeet;
Mookerjee, Radha;
Sun, Zhen

Publication type:

Article

Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising.

Published in:

Mathematical Methods of Operations Research, 2023, v. 97, n. 1, p. 25, doi. 10.1007/s00186-022-00803-y

By:

Dayanik, Savas;
Sezer, Semih O.

Publication type:

Article

Optimal Selection of Media Agencies for an Advertiser Using the GRA and Entropy.

Published in:

Journal of Grey System, 2008, v. 20, n. 1, p. 27

By:

Pi-Fang Hsu;
Pei-Chun Chien

Publication type:

Article

What Drives Advertisers Toward or Away From Immersive Virtual Spaces?: The Metaverse Conundrum: Affordances and "Disaffordances" Through the Eyes of Advertisers.

Published in:

Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 255, doi. 10.2501/JAR-2024-020

By:

Marder, Ben;
Yau, Amy;
Yule, Jennifer;
Osadchaya, Elena;
Angell, Rob;
Zhang, Will Zhiyuan;
Oliver, Sebastian;
Lavertu, Laura;
Stylos, Nikolaos;
Kang, Qi;
Gao, Liyu;
Alrabiah, Sara;
De Regt, Anouk;
Zhang, Yiwei;
Li, Jiayuan

Publication type:

Article

Fast cars, fast food, and fast fixes: Industry responses to current ethical dilemmas for Australian advertisers.

Published in:

Journal of Public Affairs (14723891), 2007, v. 7, n. 2, p. 148, doi. 10.1002/pa.256

By:

Jones, Sandra C.

Publication type:

Article

Gendering Products Through Advertisements: A Review (1973–2019) of Various Cues Employed by Advertisers.

Published in:

2022

By:

Sandhu, Namrata

Publication type:

Literature Review

A model of advertiser—portal contracts: Personalization strategies under privacy concerns.

Published in:

Information Technology & Management, 2006, v. 7, n. 1, p. 7, doi. 10.1007/s10799-006-5726-9

By:

Chellappa, Ramnath;
Shivendu, Shivendu

Publication type:

Article

An Empirical Examination of Three Machiavellian Concepts: Advertisers vs. The General Public.

Published in:

Journal of Business Ethics, 1989, v. 8, n. 9, p. 687, doi. 10.1007/BF00384206

By:

Fraedrich, John;
Ferrell, O. C.;
Pride, William

Publication type:

Article

"How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers".

Published in:

Journal of International Consumer Marketing, 2020, v. 32, n. 5, p. 383, doi. 10.1080/08961530.2020.1731398

By:

Raja, Md Washim;
Anand, Sandip;
Allan, David

Publication type:

Article

Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers.

Published in:

International Journal of Advertising, 2023, v. 42, n. 7, p. 1145, doi. 10.1080/02650487.2023.2246258

By:

Pangarkar, Aniruddha;
Shukla, Paurav

Publication type:

Article

After the Unethical Ad: A Comparison of Advertiser Response Strategies.

Published in:

Business & Society Review (00453609), 2005, v. 110, n. 4, p. 433, doi. 10.1111/j.0045-3609.2005.00024.x

By:

DEAN, DWANE HAL

Publication type:

Article

Social Media is Shifting Power from Advertisers to Consumers.

Published in:

CyberPsychology, Behavior & Social Networking, 2012, v. 15, n. 11, p. 577, doi. 10.1089/cyber.2012.1560

By:

Wiederhold, Brenda K.

Publication type:

Article

Risk Management in Digital Advertising: An Analysis from the Advertisers' Media Management Perspective.

Published in:

JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 29, doi. 10.1080/14241277.2021.1960532

By:

Tauro, Danilo;
Panniello, Umberto;
Pellegrino, Roberta

Publication type:

Article

The Case for Audience Isolation: Language and Culture as Predictors of Advertiser Investment.

Published in:

JMM: The International Journal on Media Management, 2008, v. 10, n. 2, p. 81, doi. 10.1080/14241270802086198

By:

Coffey, Amy Jo

Publication type:

Article

Position Auctions with Budget Constraints: Implications for Advertisers and Publishers.

Published in:

Marketing Science, 2015, v. 34, n. 6, p. 897, doi. 10.1287/mksc.2015.0931

By:

Shijie Lu;
Yi Zhu;
Dukes, Anthony

Publication type:

Article

News Producers' Pressures on Advertisers: Production of Paid News in Slovenian Television Programs.

Published in:

Journal of Broadcasting & Electronic Media, 2010, v. 54, n. 3, p. 357, doi. 10.1080/08838151.2010.498853

By:

Erjavec, Karmen;
Kovačič, MelitaPoler

Publication type:

Article

Advertising Spending Efficiency Among Top U.S. Advertisers from 1985 to 2012: Overspending or Smart Managing?

Published in:

Journal of Advertising, 2014, v. 43, n. 4, p. 344, doi. 10.1080/00913367.2014.884955

By:

Cheong, Yunjae;
de Gregorio, Federico;
Kim, Kihan

Publication type:

Article