Works matching DE "BRANDING (Marketing)"
Results: 5000
A Hierarchy of Acceptable Changes for Audiences of Nostalgic Narrative Media Brands.
- Published in:
- JMM: The International Journal on Media Management, 2020, v. 22, n. 3/4, p. 191, doi. 10.1080/14241277.2021.1922411
- By:
- Publication type:
- Article
The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation.
- Published in:
- JMM: The International Journal on Media Management, 2019, v. 21, n. 1, p. 45, doi. 10.1080/14241277.2019.1585354
- By:
- Publication type:
- Article
Estímulos auditivos en prácticas de neuromarketing. Caso: Centro Comercial Unicentro, Cúcuta, Colombia.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
Marketing Michelle: Mommy Politics and Post-Feminism in the Age of Obama.
- Published in:
- Comparative American Studies, 2012, v. 10, n. 2/3, p. 239, doi. 10.1179/1477570012Z.00000000018
- By:
- Publication type:
- Article
School Brand Management.
- Published in:
- 2016
- By:
- Publication type:
- Case Study
The making and consolidation of the first national trademark system: the diffusion of trademarks across Spanish regions, 1850–1920.
- Published in:
- Regional Studies, 2022, v. 56, n. 2, p. 256, doi. 10.1080/00343404.2021.1887472
- By:
- Publication type:
- Article
A Stakeholder Approach to Branding Clusters: Pointers to a Research Agenda.
- Published in:
- Regional Studies, 2013, v. 47, n. 4, p. 530, doi. 10.1080/00343404.2011.631907
- By:
- Publication type:
- Article
Brands and Branding Geographies.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
Towards a Theory of Peripheral, Early-stage Clusters.
- Published in:
- Regional Studies, 2011, v. 45, n. 6, p. 827, doi. 10.1080/00343401003724651
- By:
- Publication type:
- Article
Fashioning a Global City: Global City Brand Channels in the Fashion and Design Industries.
- Published in:
- Regional Studies, 2010, v. 44, n. 7, p. 889, doi. 10.1080/00343400903401584
- By:
- Publication type:
- Article
National Library Websites: How Do They Market the Library?
- Published in:
- Alexandria, 2008, v. 20, n. 2, p. 67, doi. 10.1177/095574900802000202
- By:
- Publication type:
- Article
COMPENSATION IN NeWOM: THE INFLUENCE OF COMPENSATION ON PURCHASE INTENTION WHEN RESPONDING TO NEGATIVE ELECTRONIC WORD OF MOUTH.
- Published in:
- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2023, v. 36, n. 1, p. 64
- By:
- Publication type:
- Article
EXPLORING RELATIONSHIPS AMONGST NEGATIVE BRAND EXPERIENCE (nBX), CONSUMER DISTRUST, AND NEGATIVE WORD-OF-MOUTH (nWOM).
- Published in:
- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2023, v. 36, n. 2, p. 68
- By:
- Publication type:
- Article
COARSE THINKING AND PERSUASION.
- Published in:
- Quarterly Journal of Economics, 2008, v. 123, n. 2, p. 577, doi. 10.1162/qjec.2008.123.2.577
- By:
- Publication type:
- Article
The growth of Aboriginal tourism in remote Australia: Indigenist method for an operator perspective.
- Published in:
- Tourism Recreation Research, 2023, v. 48, n. 6, p. 871, doi. 10.1080/02508281.2023.2180724
- By:
- Publication type:
- Article
Sports, Music, Entertainment and the Destination Branding of Post-Fordist Detroit.
- Published in:
- Tourism Recreation Research, 2008, v. 33, n. 2, p. 195, doi. 10.1080/02508281.2008.11081305
- By:
- Publication type:
- Article
'Branding' Branson (Missouri, USA) World's Largest Live Indoor Entertainment Centre.
- Published in:
- Tourism Recreation Research, 2008, v. 33, n. 2, p. 185, doi. 10.1080/02508281.2008.11081304
- By:
- Publication type:
- Article
Place, People and Interpretation: Issues of Migrant Labour and Tourism Imagery in Ireland.
- Published in:
- Tourism Recreation Research, 2007, v. 32, n. 3, p. 39, doi. 10.1080/02508281.2007.11081538
- By:
- Publication type:
- Article
The Brand Personality of World Heritage Sites: Text Mining the Perceptions of UNESCO Experts and Visitors.
- Published in:
- Tourism Culture & Communication, 2025, v. 25, n. 1, p. 17, doi. 10.3727/109830423X16806442344945
- By:
- Publication type:
- Article
TURKEY AS A DESTINATION: A STUDY OF SENSORY BRAND ASSOCIATIONS.
- Published in:
- Tourism Culture & Communication, 2014, v. 14, n. 2, p. 77, doi. 10.3727/109830414X14133839512587
- By:
- Publication type:
- Article
REPRESENTATIONS OF A DESTINATION BRAND IN ONLINE TOURISM INFORMATION SOURCES: THE CASE OF SLOVENIA.
- Published in:
- Tourism Culture & Communication, 2014, v. 14, n. 1, p. 41, doi. 10.3727/109830414X14038917832905
- By:
- Publication type:
- Article
CREATING A SUSTAINABLE BRAND FOR NORTHERN IRELAND THROUGH FILM-INDUCED TOURISM.
- Published in:
- Tourism Culture & Communication, 2008, v. 8, n. 3, p. 147, doi. 10.3727/109830408786177515
- By:
- Publication type:
- Article
HOW INTERNAL BRANDING PROCESS REALLY PAYS OFF THROUGH BRAND TRUST.
- Published in:
- Tourism Analysis, 2017, v. 22, n. 3, p. 309, doi. 10.3727/108354217X14955605216050
- By:
- Publication type:
- Article
DESTINATION BRANDING IN ZIMBABWE: FROM CRISIS TO RECOVERY.
- Published in:
- Tourism Analysis, 2011, v. 16, n. 1, p. 87, doi. 10.3727/108354211X12988225900207
- By:
- Publication type:
- Article
BRANDING AUTHENTICITY.
- Published in:
- Tourism Analysis, 2010, v. 15, n. 6, p. 735, doi. 10.3727/108354210X12904412050134
- By:
- Publication type:
- Article
POTTERY, PRIDE, AND PREJUDICE: ASSESSING RESIDENT IMAGES FOR CITY BRANDING.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 397, doi. 10.3727/108354207783228019
- By:
- Publication type:
- Article
A MANAGERIAL APPROACH TO POSITIONING AND BRANDING: EPONYMOUS OR EFFICIENT.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 473, doi. 10.3727/108354207783227920
- By:
- Publication type:
- Article
HOST IMAGE AND DESTINATION PERSONALITY.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 433, doi. 10.3727/108354207783227885
- By:
- Publication type:
- Article
DESTINATION BRAND PERSONALITY: VISITOR PERCEPTIONS OF A REGIONAL TOURISM DESTINATION.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 419, doi. 10.3727/108354207783227948
- By:
- Publication type:
- Article
BRAND CAIRNS: AN INSIDER (RESIDENT) STAKEHOLDER PERSPECTIVE.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 409, doi. 10.3727/108354207783227975
- By:
- Publication type:
- Article
TOWARDS A COMPETITIVE DESTINATION BRAND IN A MASS MARKET.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 463, doi. 10.3727/108354207783227966
- By:
- Publication type:
- Article
THE "SLEEPING GIANT": LEISURE TOURISM BRANDING OF A BUSINESS TOURISM DESTINATION.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 387, doi. 10.3727/108354207783227957
- By:
- Publication type:
- Article
BUILDING A PLACE BRAND: A CASE STUDY OF SURREY HILLS.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 371, doi. 10.3727/108354207783227894
- By:
- Publication type:
- Article
THE ALPS: CHALLENGES AND POTENTIALS OF A BRAND MANAGEMENT.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 359, doi. 10.3727/108354207783228000
- By:
- Publication type:
- Article
THE STRUCTURE OF DESTINATION BRANDS: LEVERAGING VALUES.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 345, doi. 10.3727/108354207783227939
- By:
- Publication type:
- Article
INTRODUCTION: BUILDING DESTINATION BRANDS.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 339, doi. 10.3727/108354207783227902
- By:
- Publication type:
- Article
How to Introduce Dental Implants to Your Patients.
- Published in:
- Compendium of Continuing Education in Dentistry (15488578), 2019, v. 40, n. 7, p. 408
- By:
- Publication type:
- Article
Les âmes torrentielles par Agathe Portail (review).
- Published in:
- 2024
- By:
- Publication type:
- Book Review
Personal Branding Still in Future For Most Newspaper Reporters.
- Published in:
- Newspaper Research Journal, 2012, v. 33, n. 4, p. 63, doi. 10.1177/073953291203300406
- By:
- Publication type:
- Article
Mass appeal.
- Published in:
- 2012
- Publication type:
- Editorial
Discovery brand authentic and sensory experience influencing word of mouth with mediation and moderation setting.
- Published in:
- Current Issues in Tourism, 2024, v. 27, n. 23, p. 4185, doi. 10.1080/13683500.2023.2289591
- By:
- Publication type:
- Article
Effects of multidimensional destination brand authenticity on destination brand well-being: the mediating role of self-congruence.
- Published in:
- Current Issues in Tourism, 2023, v. 26, n. 21, p. 3532, doi. 10.1080/13683500.2022.2134985
- By:
- Publication type:
- Article
Green Design Strategy for Lushan Yunwu Tea Packaging Design.
- Published in:
- South Asian Journal of Social Sciences & Humanities, 2023, v. 4, n. 5, p. 32, doi. 10.48165/sajssh.2023.4503
- By:
- Publication type:
- Article
Brand Halo: The Elephant in the Room.
- Published in:
- Marketing Research, 2012, v. 24, n. 3, p. 30
- By:
- Publication type:
- Article
A product by any other name?
- Published in:
- Marketing Research, 2011, v. 23, n. 2, p. 6
- Publication type:
- Article
ALTERED STATES.
- Published in:
- Marketing Research, 2007, v. 19, n. 4, p. 5
- Publication type:
- Article
Generative Artificial Intelligence in Marketing: The Invisible Danger of AI Hallucinations.
- Published in:
- Journal of Economy Business & Management, 2024, v. 8, n. 2, p. 133, doi. 10.7596/jebm.1588897
- By:
- Publication type:
- Article
MODERN CONCEPTS OF INTERACTION WITH CONSUMERS IN THE FMCG SECTOR.
- Published in:
- Journal of Economic Research & Business Administration, 2023, v. 146, n. 4, p. 89, doi. 10.26577/be.2023.v146.i4.08
- By:
- Publication type:
- Article
Differentiation of Polish and Ukrainian consumers' attitudes to Russian brands and international brands remaining on the Russian market.
- Published in:
- Central European Management Journal, 2024, v. 32, n. 1, p. 152, doi. 10.1108/CEMJ-02-2023-0086
- By:
- Publication type:
- Article
Mazovia brand awareness among corporate customers: implications for local authorities.
- Published in:
- Central European Management Journal, 2023, v. 31, n. 1, p. 130, doi. 10.1108/CEMJ-10-2021-0114
- By:
- Publication type:
- Article