Works matching AU Kannan, P.


Results: 200
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11

    Influencer marketing unlocked: Understanding the value chains driving the creator economy.

    Published in:
    Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2
    By:
    • Libai, Barak;
    • Rosario, Ana Babić;
    • Beichert, Maximilian;
    • Donkers, Bas;
    • Haenlein, Michael;
    • Hofstetter, Reto;
    • Kannan, P. K.;
    • van der Lans, Ralf;
    • Lanz, Andreas;
    • Li, H. Alice;
    • Mayzlin, Dina;
    • Muller, Eitan;
    • Shapira, Daniel;
    • Yang, Jeremy;
    • Zhang, Lingling
    Publication type:
    Article
    12
    13

    The Customer Economics of Internet Privacy.

    Published in:
    Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 455, doi. 10.1177/009207002236917
    By:
    • Rust, Roland T.;
    • Kannan, P. K.;
    • Na Peng
    Publication type:
    Article
    14
    15
    16
    17
    18
    19
    20
    21
    22
    23
    24
    25
    26
    27
    28
    29

    Special Issue: Information Systems in Services.

    Published in:
    Journal of Management Information Systems, 2010, v. 26, n. 4, p. 5, doi. 10.2753/MIS0742-1222260401
    By:
    • Bardhan, Indranil R.;
    • Demirkan, Haluk;
    • Kannan, P. K.;
    • Kauffman, Robert J.
    Publication type:
    Article
    30
    31
    32
    33
    34
    35
    36
    37
    38
    39
    40
    41
    42
    43
    44
    45
    46
    47
    48
    49
    50

    Modeling Dynamics in Crowdfunding.

    Published in:
    Marketing Science, 2020, v. 39, n. 2, p. 339, doi. 10.1287/mksc.2019.1209
    By:
    • Kim, Chul;
    • Kannan, P. K.;
    • Trusov, Michael;
    • Ordanini, Andrea
    Publication type:
    Article