El branding como propuesta para resaltar el valor comercial de los productos neo-artesanales.
- Published in:
- Cuadernos del Centro de Estudios de Diseño y Comunicación, 2025, v. 28, n. 266, p. 125
- By:
- Publication type:
- Article
Works matching DE "BRAND personification"
Results: 450
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Brand Action for Environmental Sustainability: Is Brand A Hero or A Caregiver?
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 183
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- Publication type:
- Article
3
How Intimate are You with Your Preferred Brand? - A Study on Brand Personality Congruence.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2017, v. 25, n. 2, p. 723
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- Publication type:
- Article
4
The effects of perceived corporate brand personality on individuals' exploration and exploitation orientations: the moderating role of self‐brand connection.
- Published in:
- R&D Management, 2020, v. 50, n. 2, p. 188, doi. 10.1111/radm.12388
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- Publication type:
- Article
5
The brand personality of rocks: A critical evaluation of a brand personality scale.
- Published in:
- Marketing Theory, 2014, v. 14, n. 4, p. 451, doi. 10.1177/1470593113512323
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- Publication type:
- Article
6
Türkiye’nin Marka Kişiliği Algısı ve Destinasyon İmajı Üzerindeki Etkilerinin Ölçülmesine Yönelik Bir Çalışma.
- Published in:
- Current Perspectives in Social Sciences, 2023, v. 27, n. 1, p. 17, doi. 10.5152/JSSI.2023.2251144
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- Publication type:
- Article
7
Creating a parasocial relationship on social media: luxury brands playing cute in China.
- Published in:
- Asian Journal of Communication, 2020, v. 30, n. 6, p. 494, doi. 10.1080/01292986.2020.1840601
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- Publication type:
- Article
8
Understanding Indian Millennials' Awareness Towards Brand Personality of Apparel Brands.
- Published in:
- Small Enterprises Development, Management & Extension Journal (SEDME), 2024, v. 51, n. 1, p. 41, doi. 10.1177/09708464231209451
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- Publication type:
- Article
9
Fast fashion consumer engagement on Instagram: a case study.
- Published in:
- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2322111
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- Publication type:
- Article
10
How brand personality, brand identification and service quality influence service brand equity.
- Published in:
- Cogent Business & Management, 2014, v. 1, n. 2, p. 1, doi. 10.1080/23311975.2014.981329
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- Publication type:
- Article
11
How brand personality, brand identification and service quality influence service brand equity.
- Published in:
- Cogent Business & Management, 2014, v. 1, n. 1, p. 1, doi. 10.1080/23311975.2014.981329
- By:
- Publication type:
- Article
12
Destination brand image and destination brand choice in the context of health crisis: Scale development.
- Published in:
- Tourism & Hospitality Research, 2024, v. 24, n. 1, p. 134, doi. 10.1177/14673584221126798
- By:
- Publication type:
- Article
13
CONTENIDO GENERADO POR LOS USUARIOS, SU RELACIÓN CON LA PERSONALIDAD DE MARCA Y EL VALOR DE MARCA.
- Published in:
- Index.Comunicación, 2020, v. 10, n. 1, p. 125, doi. 10.33732/ixc/10/01conten
- By:
- Publication type:
- Article
14
Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis.
- Published in:
- FIIB Business Review, 2025, v. 14, n. 2, p. 151, doi. 10.1177/23197145221105942
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- Publication type:
- Article
15
Devam Sütü Tercihinde Etkili Faktörlerin ve Pazar Liderlerinin Marka Kişiliklerinin Analizi.
- Published in:
- Celal Bayar University Journal of Social Sciences / Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 2020, v. 18, n. 2, p. 115, doi. 10.18026/cbayarsos.548354
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- Publication type:
- Article
16
Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants.
- Published in:
- Journal of Tourism & Services, 2022, v. 13, n. 24, p. 26, doi. 10.29036/jots.v13i24.278
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- Publication type:
- Article
17
ЛИЧНОСТТА КАТО БРАНД НА СЪВРЕМЕННИЯ ПАЗАР.
- Published in:
- Management & Education / Upravlenie i Obrazovanie, 2019, v. 15, n. 2, p. 233
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- Publication type:
- Article
18
Influences of symbolic capital on destination brand equity.
- Published in:
- Journal of Global Scholars of Marketing Science, 2023, v. 33, n. 4, p. 561, doi. 10.1080/21639159.2023.2233087
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- Publication type:
- Article
19
Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions.
- Published in:
- Journal of Global Scholars of Marketing Science, 2023, v. 33, n. 2, p. 186, doi. 10.1080/21639159.2022.2080093
- By:
- Publication type:
- Article
20
Impact of brand personality traits on customer's brand commitment (case study: NIVEA hygienic products).
- Published in:
- Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 4, p. 543, doi. 10.1080/21639159.2020.1808808
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- Publication type:
- Article
21
Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality.
- Published in:
- Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 3, p. 260, doi. 10.1080/21639159.2020.1808837
- By:
- Publication type:
- Article
22
A Study on Relationship between Students Personality and Brand Personality.
- Published in:
- ITIHAS - The Journal of Indian Management, 2019, v. 9, n. 4, p. 59
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- Publication type:
- Article
23
REVISIÓN SISTEMÁTICA: SITUACIÓN ACTUAL DE LA PERSONALIDAD DE MARCA PARA EL POSICIONAMIENTO ESTRATÉGICO.
- Published in:
- 2022
- By:
- Publication type:
- Literature Review
24
THE IMPACT OF BRAND PERSONALITY ON CONSUMER BUYING BEHAVIOR.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2017, v. 8, n. 11, p. 83
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- Publication type:
- Article
25
BRAND PERSONALITY AND BRAND LOYALTY.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2017, v. 8, n. 6, p. 43
- By:
- Publication type:
- Article
26
Developing a Sense of Humor: Congruence Between Humor Type and Brand Personality.
- Published in:
- Journal of Marketing Development & Competitiveness, 2022, v. 16, n. 4, p. 34, doi. 10.33423/jmdc.v16i4.5751
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- Publication type:
- Article
27
Developing a Sense of Humor: Congruence Between Humor Type and Brand Personality.
- Published in:
- Journal of Marketing Development & Competitiveness, 2022, v. 16, n. 4, p. 34, doi. 10.33423/jmdc.v16i4.5751
- By:
- Publication type:
- Article
28
The Full Story: Mining Rich Authoethnographic Data for Insight into the International Consumer's Behaviour with Luxury Fashion Goods.
- Published in:
- Journal of Marketing Development & Competitiveness, 2018, v. 12, n. 4, p. 69, doi. 10.33423/jmdc.v12i4.200
- By:
- Publication type:
- Article
29
Connecting with Brands: Brand Personality and Brand Outcome Valuing Persons with Special Needs (PSN).
- Published in:
- Journal of Marketing Development & Competitiveness, 2018, v. 12, n. 2, p. 94, doi. 10.33423/jmdc.v12i2.1261
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- Publication type:
- Article
30
自我一致性视角下星巴克消费者品牌体验与形成机制.
- Published in:
- Tourism Tribune / Lvyou Xuekan, 2023, v. 38, n. 10, p. 64, doi. 10.19765/j.cnki.1002-5006.2023.10.008
- By:
- Publication type:
- Article
31
基于品牌感官印象的旅游目的地差异化定位——以成都4个古镇为例.
- Published in:
- Tourism Tribune / Lvyou Xuekan, 2022, v. 37, n. 4, p. 93, doi. 10.19765/j.cnki.1002-5006.2022.00.014
- By:
- Publication type:
- Article
32
Exploring the Relationship Between Tourists’ Emotional Experience, Destination Personality Perception, Satisfaction and Behavioral Intentions.
- Published in:
- Psihologija, 2023, v. 56, n. 3, p. 371, doi. 10.2298/PSI210626025K
- By:
- Publication type:
- Article
33
Reklamlarda Kullanılan Marka Kişilik Arketiplerinin Göstergebilimsel Analizi.
- Published in:
- Journal of Management & Economics / Yönetim ve Ekonomi, 2014, v. 21, n. 1, p. 345, doi. 10.18657/yecbu.38034
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- Publication type:
- Article
34
Consumers’ assessment of the brand equity of garment brands.
- Published in:
- Industria Textila, 2021, v. 72, n. 6, p. 666, doi. 10.35530/IT.072.06.18272
- By:
- Publication type:
- Article
35
BRAND EXPERIENCE - HOW IT RELATES TO BRAND PERSONALITY, CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL ANALYSIS OF THE ADIDAS BRAND.
- Published in:
- Interdisciplinary Management Research, 2013, v. 9, p. 731
- By:
- Publication type:
- Article
36
Antecedents and consequences of brand tribes in sports organizations: the role of brand personality dimensions.
- Published in:
- Revista Brasileira de Gestão de Negócios, 2023, v. 25, n. 3, p. 315, doi. 10.7819/rbgn.v25i3.4229
- By:
- Publication type:
- Article
37
Destinasyon Kişiliği ve Benlik Uyumunun Turistlerin Davranışsal Niyetleri Üzerine Etkisi.
- Published in:
- Selcuk University Social Sciences Institute Journal, 2020, n. 43, p. 127
- By:
- Publication type:
- Article
38
How Do Observers React to Companies' Humorous Responses to Online Public Complaints?
- Published in:
- Journal of Service Research, 2022, v. 25, n. 2, p. 242, doi. 10.1177/1094670521989448
- By:
- Publication type:
- Article
39
Dimensions of Product Brand Personality.
- Published in:
- Vision (09722629), 2018, v. 22, n. 4, p. 377, doi. 10.1177/0972262918803496
- By:
- Publication type:
- Article
40
Old and exciting? Sport sponsorship effects on brand age and brand personality.
- Published in:
- Sport Management Review, 2020, v. 23, n. 3, p. 469, doi. 10.1016/j.smr.2019.05.002
- By:
- Publication type:
- Article
41
Five dimensions of brand personality traits in sport.
- Published in:
- Sport Management Review, 2016, v. 19, n. 4, p. 441, doi. 10.1016/j.smr.2016.01.004
- By:
- Publication type:
- Article
42
Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals.
- Published in:
- Journal of Interactive Advertising, 2024, v. 24, n. 3, p. 185, doi. 10.1080/15252019.2024.2383212
- By:
- Publication type:
- Article
43
I Like What She's #Endorsing: The Impact of Female Social Media Influencers' Perceived Sincerity, Consumer Envy, and Product Type.
- Published in:
- Journal of Interactive Advertising, 2020, v. 20, n. 1, p. 76, doi. 10.1080/15252019.2020.1737849
- By:
- Publication type:
- Article
44
The Brand Personality of World Heritage Sites: Text Mining the Perceptions of UNESCO Experts and Visitors.
- Published in:
- Tourism Culture & Communication, 2025, v. 25, n. 1, p. 17, doi. 10.3727/109830423X16806442344945
- By:
- Publication type:
- Article
45
Big-five personality traits in P2P accommodation platforms: similar or different to hotel brands?
- Published in:
- Current Issues in Tourism, 2021, v. 24, n. 23, p. 3407, doi. 10.1080/13683500.2021.1884205
- By:
- Publication type:
- Article
46
Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach.
- Published in:
- Current Issues in Tourism, 2021, v. 24, n. 12, p. 1686, doi. 10.1080/13683500.2020.1798894
- By:
- Publication type:
- Article
47
The Impact of Brand Personality and Customer Satisfaction on Behavioral Factors and Brand Perception on Brand Loyalty in Thai Furniture Shops.
- Published in:
- Journal of Family Business & Management Studies, 2024, v. 16, n. 2, p. 147
- By:
- Publication type:
- Article
48
La banda sonora de las marcas. Criterios de curación de las brand playlists de actividad como elemento estratégico de economía de la atención.
- Published in:
- Austral Comunicacion, 2024, v. 13, n. 2, p. 1, doi. 10.26422/aucom.2024.1302.fit
- By:
- Publication type:
- Article
49
Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content.
- Published in:
- Journal of Management Information Systems, 2019, v. 36, n. 3, p. 893, doi. 10.1080/07421222.2019.1628908
- By:
- Publication type:
- Article
50
Are we who we follow? Computationally analyzing human personality and brand following on Twitter.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 5, p. 776, doi. 10.1080/02650487.2019.1575106
- By:
- Publication type:
- Article