Extracting Facilitators of New Businesses Within an Existing Company Using Textual Data Generated from Structured Descriptive Questions Based on a Two-dimensional Framework.

TAKI, Shoi; DAN, Ippeita; MINAMI, Yuko; HANDA, Toru; KYUTOKU, Yasushi

New businesses created within an existing company are important for corporate sustainability. We explored facilitators of new businesses within a company by analyzing text data. We first extracted definitions of new businesses, then developed a two-dimensional framework based on Motivation-Hygiene and Job Demands-Resources to extract factors from a limited sample. Five descriptive questions including four structured questions based on the framework were answered by 100 anonymous participants involved in new businesses within a company. We conducted co-occurrence analyses on the data obtained and defined new businesses within a company as "A service or product for expanding profits in an area slightly different from the existing model." Eight factors facilitating or hindering new businesses within a company were identified. This approach reduces feedback bias and ensures ease of analysis and validity of the results. This method of using the framework is expected to be effective in other fields.

NEW business enterprises; CORPORATE sustainability; CORPORATE profits; BUSINESS models; DATA analysis

International Journal of Affective Engineering, 2024, Vol 23, Issue 2, p143

2187-5413

Academic Journal

10.5057/ijae.IJAE-D-23-00045