Effective Management Via a Business Model of Food and Drink Processing from Lychee Products in the Northern Areas of Vietnam.

Nguyen Dinh Trung; Dinh Tran Ngoc Huy; Nguyen Thi Hang; Le Thu Ha

In this study, authors aim to figure out the effectiveness of the food and drink process in the case of making lychee juice and lychee-tea combination fruit juice in a tropical country such as Vietnam, via a business model, with inputs, process, and outputs. We used scientific methods such as: qualitative analysis, synthesis and inductive methods, with description and explanatory methods. We also build a typical quantitative business model to measure profits of our lychee project. We propose to buy lychee (red lychee) with black tea from Northern provinces such as Thai Nguyen city, Hai Duong and Ha Giang provinces, etc. Then we can have a business model of making fruit juice from lychee products (red lychee with green or black tea). This will shows effectiveness of delicious food and drink making from good agricultural products of Vietnam. Last but not least, we emphasizes positive and healthy aspects of lychee products and lychee fruit juice in our country, Vietnam. And also roles of banks in project financing is also a good way to support microfinancing for star-ups and our business model.

VIETNAM; LITCHI; FRUIT juices; FOOD industry; TROPICAL fruit; BUSINESS models; FARM produce

Alinteri Journal of Agriculture Sciences, 2021, Vol 36, Issue 1, p406

2564-7814

Academic Journal

10.47059/alinteri/V36I1/AJAS21061