Works matching Event marketing
Results: 1552
THE EVENT MARKETING IN CAR-SELLING INDUSTRY IN RUSSIA: THE EXPERIENCE AND THE EFFICIENCY.
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- International Journal of Management Cases, 2011, v. 13, n. 4, p. 151, doi. 10.5848/apbj.2011.00122
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- Article
Event marketing as a tool supporting the process of revitalization of post-military tourism space in Borne Sulinowo.
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- Studia Periegetica, 2021, v. 34, n. 2, p. 135, doi. 10.5604/01.3001.0015.2702
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- Article
EVENT MARKETING IMPLEMENTATION IN IMPROVING BRAND AWARENESS OF INDONESIAN FOOD STARTUP.
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- Journal of Syntax Literate, 2022, v. 7, n. 4, p. 3734
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- Article
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing.
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- Journal of Advertising, 2023, v. 52, n. 1, p. 133, doi. 10.1080/00913367.2021.1909516
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- Article
ĮVYKIO RINKODAROS STRATEGIJŲ FORMAVIMOSI IR PLĖTROS YPATUMAI.
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- Business: Theory & Practice, 2007, v. 8, n. 3, p. 146, doi. 10.3846/btp.2007.21
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- Article
Using Industry 4.0 Tools in the Implementation of Modern Event Marketing.
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- Mobile Networks & Applications, 2023, v. 28, n. 4, p. 1265, doi. 10.1007/s11036-022-02047-w
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- Article
Defining Event Marketing as Engagement-Driven Marketing Communication.
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- Gadjah Mada International Journal of Business, 2022, v. 24, n. 2, p. 151
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- Article
Scopus Veri Tabanı Üzerinden Etkinlik Pazarlaması Alanına İlişkin Panoramik Bir Bakış.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 3, p. 1841, doi. 10.20491/isarder.2022.1475
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- Article
EVENT MARKETING IDEAS FOR SUCCESSFUL STRATEGIES.
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- Research in Physical Education, Sport & Health, 2023, v. 12, n. 1, p. 83, doi. 10.46733/pesh23121083rj
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EVENT MARKETING AS STRATEGIC CONCEPT.
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- Research in Physical Education, Sport & Health, 2017, v. 6, n. 2, p. 99
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- Article
The Role of Event Marketing in Entrepreneurship Development of Firms in Hospitality Industry.
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- International Journal of Hospitality & Tourism Systems, 2021, v. 14, n. 2, p. 25
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- Article
THE ROLE OF EVENT MARKETING IN CREATING TOURIST EXPERIENCE.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2019, n. 139, p. 193, doi. 10.29119/1641-3466.2019.139.14
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- Article
The Effects of Political Socialization in Event Marketing on the Youth: —The Three Little Pigs and Good Luck Charms Campaigns in Taiwan's 2012 Presidential Election.
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- Asian Journal of Political Science, 2015, v. 23, n. 2, p. 207, doi. 10.1080/02185377.2015.1041146
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- Article
Value-creation space: The role of events in a service-dominant marketing paradigm.
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- Journal of Marketing Management, 2011, v. 27, n. 13-14, p. 1444, doi. 10.1080/0267257X.2011.626786
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- Article
Evaluating Event Marketing: Experience or Outcome?
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- Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 247, doi. 10.1080/10496490902892580
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- Article
The Influence of Product Quality, Event Marketing, and Word-of-Mouth On Repurchase Intention Mediated by Purchase Decision.
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- Dinasti International Journal of Education Management & Social Science, 2024, v. 5, n. 6, p. 1886, doi. 10.38035/dijemss.v5i6.2915
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- Article
مدل بازاریابی رویداد محور دربازارهای صنعتی.
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- Public Management Researches, 2025, v. 17, n. 66, p. 267, doi. 10.22111/jmr.2024.40006.5614
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- Article
Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach.
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- Journal of Nonprofit & Public Sector Marketing, 2023, v. 35, n. 5, p. 439, doi. 10.1080/10495142.2021.1961652
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- Article
Bir Kültürel Üretim Biçimi Olarak Etkinlik Pazarlaması ve Şehir Pazarlaması ile Olan İlişkisi: Selçuklu Kongre Merkezi Örneği.
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- Selcuk University Social Sciences Institute Journal, 2019, p. 248
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- Article
Atributy marketingu událostí.
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- Ekonomické Listy, 2019, n. 2, p. 3
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- Article
The influence of brand positioning and event marketing on brand loyalty–The mediation roles of brand identification and brand personality: The case of spectator sport.
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- Journal of Business Administration (1025-9627), 2021, v. 46, n. 4, p. 47, doi. 10.53106/102596272021120464003
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- Article
EVENTS MARKETING MODEL OF DUBAI SHOPPING FESTIVAL.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 6, p. 138, doi. 10.5585/remark.v13i6.2811
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- Article
Local Events' Marketing Mix Effect on Visit Intentions: Destination Image as a Mediator.
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- Journal of Tourism & Services, 2024, v. 15, n. 28, p. 188, doi. 10.29036/jots.v15i28.663
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- Article
Event Marketing as the Key Communicator in Brand Strategies: A Conceptual Model.
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- IUP Journal of Brand Management, 2024, v. 21, n. 1, p. 22
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The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events.
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- Journal of Media Economics, 2022, v. 34, n. 3, p. 194, doi. 10.1080/08997764.2022.2115503
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MUSIC EVENT MARKETING COMMUNICATION ANALYSIS IN INCREASING VISITOR PARTICIPATION.
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- Eduvest: Journal Of Universal Studies, 2023, v. 3, n. 6, p. 1069, doi. 10.59188/eduvest.v3i6.824
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- Article
Retracted: Adaptive Integration Algorithm of Sports Event Network Marketing Data Based on Big Data.
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- 2022
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- Correction Notice
Adaptive Integration Algorithm of Sports Event Network Marketing Data Based on Big Data.
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- Security & Communication Networks, 2022, p. 1, doi. 10.1155/2022/7660071
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- Article
Adaptive Integration Algorithm of Sports Event Network Marketing Data Based on Big Data.
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- Security & Communication Networks, 2022, p. 1, doi. 10.1155/2022/7660071
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- Article
Social Media Analytics in Event Marketing: Engaging Marathon Fans in Facebook Communities.
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- Event Management, 2021, v. 25, n. 4, p. 329, doi. 10.3727/152599519X15506259856309
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- Article
Bring back the bash: 5 new rules for experiential and event marketing.
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- Public Relations Tactics, 2011, v. 18, n. 7, p. 10
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The Total Hospitality Experience; Marketing and Event Planning Strategy.
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- Proceedings of the Northeast Business & Economics Association, 2019, p. 44
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- Article
SUPERANDO LA ESTACIONALIDAD TURÍSTICA: Planificación y gerenciamiento de eventos y comunicación integrada de marketing.
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- Estudios y Perspectivas en Turismo, 2013, v. 22, n. 6, p. 1214
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- Article
The impact of event marketing on brand equity.
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- International Journal of Advertising, 2013, v. 32, n. 2, p. 255, doi. 10.2501/IJA-32-2-255-280
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- Article
ANALYSIS OF VIRTUAL EVENT MARKETING OPPORTUNITIES.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, n. 156, p. 227, doi. 10.29119/1641-3466.2022.156.16
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A Comparison of Two Methods for Gathering Marketing Information at Special Events.
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- Journal of Park & Recreation Administration, 2002, v. 20, n. 4, p. 185
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- Article
Consumer Motivations to Participate in Event-Marketing Strategies.
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- Journal of Marketing Management, 2006, v. 22, n. 5-6, p. 643, doi. 10.1362/026725706777978677
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- Article
Consumer Behavior Knowledge for Effective Sports and Event Marketing.
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- 2011
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- Book Review
Recontextualizing Swedish nationalism for commercial purposes: a multimodal analysis of a milk marketing event.
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- Critical Discourse Studies, 2019, v. 16, n. 5, p. 583, doi. 10.1080/17405904.2019.1637761
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- Article
Direct marketing of an event under hazards of customer saturation and forgetting.
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- Annals of Operations Research, 2020, v. 295, n. 1, p. 207, doi. 10.1007/s10479-020-03723-4
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- Article
Examining the Extent to Which the 2015 Women's World Cup Increased Tourism from the United States to Canada: Investigating the Role of Marketing, Media, and Special Events.
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- International Journal of Business & Applied Sciences, 2016, v. 5, n. 2, p. 27
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- Article
A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events.
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- Management Science, 2024, v. 70, n. 6, p. 3734, doi. 10.1287/mnsc.2023.4878
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- Article
The Clients of Special Events and specific Marketing Communication.
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- Journal of Economics & Business Research, 2014, v. 20, n. 2, p. 124
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- Article
ETKİNLİK PAZARLAMASI: AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME.
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- Journal of Strategic & Social Research, 2021, v. 5, n. 3, p. 497, doi. 10.30692/sisad.941490
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- Article
Wydarzenie modowe jako marka kulturotwórcza tworząca wartość dla klienta.
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- Culture Management / Zarządzanie w Kulturze, 2023, v. 24, n. 4, p. 293, doi. 10.4467/20843976ZK.23.020.19363
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- Article
品牌APP與事件行銷對品牌態度與購買意願之影響.
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- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 4, p. 367
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- Article
TARPTAUTINIAI SPORTO RENGINIAI: RINKODAROS TOBULINIMAS.
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- Science: Future of Lithuania / Mokslas: Lietuvos Ateitis, 2014, v. 6, n. 1, p. 83, doi. 10.3846/mla.2014.11
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- Article
دور تسويق األحداث كأداة لتحقيق حب العالمة التجارية لشركة زين العراق لالتصاالت المتنقلة.
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- Muthanna Journal of Administrative & Economics Sciences, 2020, v. 10, n. 4, p. 275, doi. 10.18081/MJAES/2021-10/275-287
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- Article
EVENT-BASED DESTINATION MARKETING: THE ROLE OF MEGA-EVENTS.
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- Event Management, 2019, v. 23, n. 1, p. 109, doi. 10.3727/152599518X15378845225384
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- Article
Die Eignung des Flow-Ansatzes zur Wirkungsanalyse von Marketing-Events.
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- Marketing ZFP - Journal of Research & Management, 2003, p. 3
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- Article