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Title

Exploring Choice as an Antecedent to Behavior: Incorporating Alternatives into the Technology Acceptance Process.

Authors

Aguirre-Urreta, Miguel I.; Marakas, George M.

Abstract

In this paper the authors conduct a study to explore the evaluation and choice between candidate software applications. Using business professionals, technology adoption is investigated by presenting participants with an alternative choice set using software applications relevant to the professional domain ofthe subjects. Results from this study,focusing on models of intentions, provide evidence to suggest the underlying process by which choice behaviors are determined and demonstrate the value of incorporating choice into models of technology adoption, particularly in situations where selection is made from a set of candidate technolo- gies, such as in an organizational adoption decision. In addition, theoretically derived models ofcomparison processes are examined to develop further understanding into how individuals arrive at a specific choice behavior A second study is conducted tofurther validate the obtained results. Implicationsforfuture research into the processes leading to adoption of information technologies are also presented.

Subjects

TECHNOLOGY Acceptance Model; THEORY of reasoned action; COMPUTER software; TECHNOLOGY; FUTURES studies; PROFESSIONAL employees

Publication

Journal of Organizational & End User Computing, 2012, Vol 24, Issue 1, p82

ISSN

1546-2234

Publication type

Academic Journal

DOI

10.4018/joeuc.2012010105