The Influence of Reviewer and Consumer Congruence in Online Word-of-Mouth Transactions.
- Published in:
- Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 3, p. 1, doi. 10.4018/JECO.2021070101
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- Publication type:
- Article
Works matching IS 15392937 AND DT 2021 AND VI 19 AND IP 3
Results: 5
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The Responses of Consumers to the Online Ordering and Delivery of Meals by Restaurants During COVID-19: A Case Study of Thai Nguyen City, Vietnam.
- Published in:
- Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 3, p. 1, doi. 10.4018/JECO.2021070105
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- Publication type:
- Article
3
Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement.
- Published in:
- Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 3, p. 1, doi. 10.4018/JECO.2021070104
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- Publication type:
- Article
4
Social Commerce and the Hedonic Utilitarian Nexus: An Empirical Analysis.
- Published in:
- Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 3, p. 1, doi. 10.4018/JECO.2021070103
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- Publication type:
- Article
5
Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra State, Nigeria: Mediating Effect of Brand Awareness.
- Published in:
- Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 3, p. 1, doi. 10.4018/JECO.2021070102
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- Publication type:
- Article