Facebook Advertising as a Marketing Tool: Examining the Influence on Female Cosmetic Purchasing Behaviour.
- Published in:
- International Journal of Online Marketing, 2021, v. 11, n. 2, p. 1, doi. 10.4018/IJOM.2021040104
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- Article
Works matching IS 21561753 AND DT 2021 AND VI 11 AND IP 2
Results: 4
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Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory.
- Published in:
- International Journal of Online Marketing, 2021, v. 11, n. 2, p. 1, doi. 10.4018/IJOM.2021040103
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- Publication type:
- Article
3
The Role of Cultural Intelligence in the Relationship Between Platform Trust and Loyalty: The Perspective From OTA Platforms.
- Published in:
- International Journal of Online Marketing, 2021, v. 11, n. 2, p. 1, doi. 10.4018/IJOM.2021040102
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- Publication type:
- Article
4
Implementing Modern Human Resources Strategies in the Public Sector: The Case of Implementing Internal Branding in Large Organizations.
- Published in:
- International Journal of Online Marketing, 2021, v. 11, n. 2, p. 1, doi. 10.4018/IJOM.2021040101
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- Publication type:
- Article